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Home business expert Emma Jones believes in starting a business and then finding and focusing on your niche. But what happens when you feel the niche audience you've chosen could be restricting in view of its size? Then it's time to expand your product range, as opposed to extending your niche. Emma explains.…
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Small Business 2.0 was held on Saturday 23rd January. Now in its second year, it's an event dedicated to helping small businesses profit from the web. Home business expert Emma Jones went along and picked up some useful nuggets.…
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You’ve worked for years and then because you want to work fewer hours or can’t go to the pub after work or work a day from home, you are consigned to the career oblivion of the so-called “mummy track”. How can you keep your career on track if you want to work fewer hours while your children are young? Here are some tips.…
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Creating a strong brand is about giving your business a personality so it sticks out from the crowd. Arline Willkins gives some tips for small businesses.…
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