Swedish Design for Cool Kids
me&i is a Swedish childrens clothes company founded in 2004 by Susan Engvall and Helene Nyrell, working from the kitchen table at their homes in Barsebäck, Sweden.
Our clothes represent Swedish design at its best high quality, funky colours and cool prints. They are designed to be play-friendly delivering comfort and longevity and are all tried and tested by a panel of children for both comfort and looks.
We sell our clothes through home selling. Our shopping concept combines the best of todays popular internet shopping and traditional high street shopping you can touch, feel and try on the clothes and you can do it from the comfort of your own home. Its the perfect way for busy mums to shop!
All me&i clothes are produced in Europe. That guarantees fantastic quality for a start, but also that the workers have good working conditions, wages and pension. We can be certain that no child labour is used. And European environmental regulations ensure there is no pollution as a result of manufacturing our clothes. Plus it means low fashion-miles!
Our whole range is Öko-tex labelled Öko-tex is the worlds leading label for textiles tested for harmful substances so our clothes are completely safe to wear.
me&i representatives are self-employed and basically run their own business, selling me&i clothes, but work according to our concept and get full training and on-going support from me&i.
The main tool of a me&i representative is the show collection that includes one of every item from the seasons collection. What the customer can buy, the customer can see, in real life.
Its a very flexible role that you can fit completely around the family. You decide your working hours and dont have to commit to certain times every week.
You need to be outgoing, self-motivated and want to go out there to get the business an entrepreneurial self-starter but no previous experience is necessary.
The better your existing contact network the easier it's going to be to get started. And you need to make sure theres a good fit between our products and your contact network as thats where youll be starting to sell. Then it's very much up to you how you expand. Full training and on-going support is given as you build up your customer base and promote your business.
You do need to love our clothes as its your enthusiasm for the product that is the most important when youre selling. Thats what youll be sharing and whats going to make customers want to buy.
Start-up cost: In your first season you can rent the show collection for £100 + delivery. We ask that all our starters have their first five parties booked before they start and it is very rare not to more than cover the start-up costs of the first season in those five parties.
For subsequent seasons you purchase they show collection for £550 + delivery but you can split your payment and once the season is over the clothes are yours to sell, so you can recover the cost and make a profit on top. (There are two me&i collections a year and they include clothes for babies, children up to 12 and there is a range of ladies clothes too, available in XS-XL.)
Commission: basic commission is 20% but it rises to 25% once you hit certain sales targets. There are also bonuses and competitions that enable you to earn a bit more and a staff discount.
Earning potential: Average earnings per party is £50 but it varies from £20 to £200. Sometimes you have fantastic parties, sometimes not so great ones, but every party is also a way of getting more business, which is why this is such a great way of working. Even if the takings werent that high you might have come away with a booking for another party.
Claire Winchester in Hertfordshire started with me&i spring 2011, when the company had just launched in the UK.