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Seriously FUN Swimming Schools

Teaching Babies and Children to Swim!

About Us

Seriously FUN Swimming Schools was founded in 1990 by Janet Madden who noticed a gap in the market for a personal and professional, private swimming school for children.

Janet was looking for a full time business with a full time income that gave her flexible working hours and wasn't nine to five.

She was also very passionate about working with children and with a background in servingthe public with other business ventures, she also wanted to provide the best possible customer service and care for parents.

Today, Seriously FUN Swimming Schools, a family owned and operated business, teach many babies and children essential swimming and life saving skills through a network of company owned and franchised swimming schools.

About You

We’re looking for hard working, energetic and charismatic people with a passion for working with children and a burning desire to run a successful and profitable business.

You do not need previous experience of teaching children to swim or running your own business as excellent training is provided.

You'll need internationally recognised swimming teaching and life saving qualifications. These can be obtained with us if you are not already qualified.

Running your own swimming schools is hard work that's for sure, but it’s also extremely rewarding and a fantastic way to make a difference to children and parents in your local area.

Financial Information

The initial franchise fee is £24,995 plus VAT.

The Seriously FUN franchise package includes:

• 5 year renewable license
• Protected territory
• Help finding pool venues
• 13 days teacher training
• 3 days business training
• Ongoing training and support
• Bespoke computer software
• Website page and promotion
• Teaching equipment pack
• Seriously FUN Uniform
• Seriously FUN awards scheme
• Business stationery

Training and Support

Training takes place at Seriously FUN HQ in Wooburn Green and at our various local pool venues. All accommodation and meals are included.

As a franchisee you would run your own swim school providing term time and holiday swimming lessons for children aged 4 months to 12 years.

Initially you will be involved with the teaching classes but as the business grows, you will recruit teachers and take on more of a managerial role.

We will help you to find pool space and will cover how to approach and negotiate with potential venues during your training.

You will receive instant traffic from dedicated venue pages on the Seriously FUN website. In addition we will help you effectively market your business.

Case Study

Friedel de Beer
Franchise area covers: Horsham – Haywards Heath - Billingshurst – Littlehampton – Worthing – Brighton and Hove


James and I have worked in the City for various investment banks, we also ran a South East London triathlon club and James is a qualified triathlon coach and RYA Yacht Master.

We moved out of London in 2007 as our hobbies and our dogs meant we always spent time in the countryside at weekends. At this point I stopped working in the City but after a couple of years decided I wanted to work again and the flexibility of swim teaching suited my hours and South African ocean based upbringing. I started working for a local leisure centre as a swimming teacher and completed my STA (Swimming Teacher Association) qualifications.

We have always been ambitious and starting up a swimming school seemed the obvious next step but as we had no previous experience, taking on a franchise appeared to be the sensible solution. There were several options available in Sussex but initial research narrowed this down to a couple of organisations. After further research, it became clear that Seriously FUN’s inclusive family orientated approach suited us better than some of the more established, less personal alternatives.

We spent a lot of time on the internet reading up on franchising and attended a BFA Franchisee Day which further reinforced our belief that franchising was right for us. This combination provided us with numerous questions for the Seriously FUN team and their franchise advisor, which they always succeeded in answering to our satisfaction.

Once we were committed the real work began. Seriously FUN provided several weeks of comprehensive training covering their unique learn to swim programme for babies and children, the business processes to manage the school and shadow teaching to put everything into practice. In addition they helped us find our initial venues and came with us to visit and review them. They have also responded quickly to our many emails or phone calls.

Our biggest challenge to date has been keeping on top of the myriad tasks required to get everything in place including choosing venues, distributing leaflets and contacting numerous outlets for suitable advertising. However, the support team at Seriously FUN have been on hand to help whenever we’ve had an issue or just needed a steer on what to do next.

Our goal in the next year is to fully cover our current territory and after that hopefully expand to the neighbouring territories.

Seriously FUN has given us the opportunity to build a viable alternative to City work!

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