Senior Data Strategist
Here at iCrossing, we know our employees are most productive when they have the right work-life balance which enables them to achieve a healthy balance in their personal life and work. That’s why, not only have we created a flexible approach to working hours for all employees, but we actively promote and support all types of flexible working for those who need that bit more, whether it be part time, compressed hours, or something else to suit individual needs, we are always happy to discuss options.
Senior Data Strategist
As a senior member of our rapidly growing Data & Analytics team, the Data Strategist will work directly with clients, peers and analysts to design and deliver cutting-edge data strategies.
This is primarily a consultative role. You should have an expert knowledge of the principles and techniques of data science, web analytics and customer analysis, and you will use this understanding to design and plan advanced data strategies for iCrossing clients.
What you’ll be doing day to day
- Defining measurement plans in collaboration with clients and iCrossing stakeholders.
- Advising clients and colleagues on advanced audience / customer segmentation and targeting strategies.
- Assisting clients in selecting platforms and vendors.
- Mentoring analysts in the Data & Analytics team.
- Develop iCrossing’s approach to data strategy by leading product development initiatives.
You will also be required to assist in all aspects of business development, including identifying opportunities for growth, designing appropriate solutions, and presenting in pitches.
Your skills and abilities
To succeed in this role, you’ll need a combination of leadership, strategic and problem-solving strengths. You will be flexible in your approach and always searching for new solutions and new techniques. You will have:
- A strong knowledge of marketing technology, with an emphasis on the Google Marketing Platform / Google Analytics 360.
- A track record of delivering high-quality data strategies, in either agency or client-side positions.
- A high-level understanding of data governance, privacy and security issues.
- Very strong written and verbal communication skills, with a proven ability to manage and influence senior business stakeholders.
Examples of touch points with other areas of iCrossing
Our Data Strategists work closely with the other members of the Data & Analytics team, and report to the Head of Data & Analytics. They also regularly collaborate with our Account Management, Media and Marketing / Business Development teams.
How you can progress your career at iCrossing
Given the expected rapid growth of this function at iCrossing, there will be opportunities to take on line management responsibilities and have a team of your own. Our Data Strategists have gone on to become Directors / Heads of the Data & Analytics team. This role is very suitable for someone seeking to quickly grow their consultancy and leadership skills.
About iCrossing UK
iCrossing is a marketing agency for the modern world. And by modern world, we mean a C2B world. As we all know, the consumer is in control. And as consumers lead, brands must follow. Today, success means planning around people, not products.
iCrossing helps brands unleash their potential in this C2B world. We create brand stories and user experiences that deliver superior business results. We offer a service bundle ideally suited for the modern marketer—an innovative blend of performance marketing, insights-driven strategy, impactful creative, and powerful technology.
Our origin in performance media means we love data and we understand user intent. Data and search behaviour drive almost everything we do—whether it’s searching for a breakthrough insight, making quantum leaps in our technology, or creating content that forges a deeper connection with your brand.
iCrossing’s ownership also sets us apart—and delivers significant benefits to our client partners. We are owned by Hearst, the world’s largest independent media, entertainment and content company. As we create marketing solutions for our clients, we use Hearst’s quality content, rich data, powerful platforms, and deep category expertise.