Main Responsibilities of the Senior Creative:

1. As Senior Creative you will create and develop marketing campaign ideas across a broad range of channel applications keeping true to the brand and the creative idea.
2. Develop design solutions for non-campaign collateral including: stationary, signage & venue branding, event display, menus, tickets, magazines, programs, newsletters, literature, merchandise.
3. Generate original design ideas through using a variety of techniques to demonstrate your ideas including sketches, mood boards & storyboards.
4. Ensure all executions are consistent & conform to brand guidelines.
5. Working with brand identity assets to create fresh and innovative concepts using creative techniques and software
6. Extend brand identity guidelines by developing assets and content.
7. Manage multiple projects from conception to completion in accordance with deadlines.
8. Align all creative expressions to the brand strategy and ensure they are relevant for target audiences.
9. Review concepts and designs with Creative Lead before they are presented to stakeholders and go into artwork and production.
10. Line-manage, coach, mentor and develop junior designers.
11. Work closely with the Studio Operations Lead to ensure all projects are delivered according to briefs and that the creative integrity is not lost at the production stage.

Personal Specification of the Senior Creative :

1. Creative: Strong creative and conceptual thinker. Keen awareness of current trends in creative, design, marketing, brand and experience.
2. Communication & presentation: Able to articulator ideas and confident explaining creative and design concepts to a non-creative audience.
3. Interpersonal: Good interpersonal skills. Passionate about design but not overly defensive / open to others' ideas. Good listening skills.
4. Leadership: Elevates, motivates & inspires others with enthusiasm. Develops and oversees junior designers.
5. Design & Software: Extensive knowledge of graphic design with advanced skills using Adobe Creative software. Ability to confidently sketch ideas.
6. Brand: Solid understanding of brand development and the expression of the brand across multiple channels.
7. Production: Extensive knowledge of print production techniques as well as solid foundation knowledge of digital production.
8. Control: Ability to meet deadlines and manage delivery expectations.