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Marketing Officer

Employer
Caryl Jenner Productions t/a Unicorn Theatre
Location
London Bridge, London
Salary
£22,500
Closing date
8 Apr 2019

Job Details

Thank you for your interest in the role of Marketing Officer at the Unicorn Theatre.

The Unicorn is committed to being an equal opportunities employer, and welcomes applications from all sections of the community.

The Unicorn Vision
The Unicorn is the UK’s leading professional theatre for young audiences, dedicated to inspiring and invigorating young people of all ages, perspectives and abilities, and empowering them to explore the world – on their own terms – through theatre.

Year-round, the Unicorn works with some of the world’s most exciting theatre-makers to produce, present and tour a surprising, innovative and broad range of work that is honest, refreshing and international in outlook.

At the Unicorn, we believe in:

  • bringing art to young people and young people to art
  • pushing the boundaries of what theatre for young audiences can be
  • opening our doors to everyone
  • speaking to the audience of today, not just creating the audience of the future
  • diversity.  Because the world is diverse.

At the Unicorn, we strive to push the boundaries of imagination in everything that we do; welcoming families, schools, and young people for unforgettable theatrical experiences that will expand horizons, change perspectives, and challenge how we all see and understand each other.
 

What the Unicorn Is

The Unicorn was founded in 1947 by Caryl Jenner, with the aim that ‘the best of theatre for children should be judged on the same high standards of writing, directing, acting and design as the best of adult theatre’, a value which still holds very much true today. Since its early days as a touring company, the Unicorn has become a key player, not only in children’s theatre in the UK but across Europe, and within the ecology of British theatre as a whole. The Unicorn moved into its current purpose-built home in Tooley Street in 2007 and currently stages around 15 shows a year, the majority in-house productions and commissions, and enjoys a reputation as a leading innovator in new work for young audiences.

In August 2018, we welcomed Justin Audibert as our new Artistic Director alongside Anneliese Davidsen (Executive Director). The theatre is subsidised by Arts Council England and is currently the fourth most highly-funded theatre in London, with £1.3m annually committed until 2022.

Between 2011 and 2019, the company will have produced and presented 140 theatre productions, and toured 30 in the UK and internationally, to young audiences of over 400,000. 

The Unicorn has a turnover of £3 million, with over 20% coming from Box Office – with almost all tickets being sold to children at concessionary rates – and a similar amount from fundraising.  The theatre’s audiences are broadly defined as families and schools, and the

theatre currently plays to all ages from six months to adulthood.  We maintain a strong commitment to representing diversity in our audiences as well as on our stages.  The Unicorn has a unique and in-depth Learning Programme in schools, a busy range of Accessible performances, and a strong programme of activities out in the wider London community.  Commercial activities – café, merchandise, events – are growing fast.  The Unicorn has strong relationships with a number of European theatre makers and companies, with a recent history of co-producing partnerships with and presentations of major overseas work.

The Unicorn’s priorities are:

  • To maintain the Unicorn’s position as an artistic innovator in the cultural life of the UK and beyond
  • To maintain a stable business model
  • To build our reputation and brand, including abroad
  • To work with schools to maintain access to the arts for all London’s children
  • To represent the diversity of London
  • To ensure the future viability of the Unicorn, creating a strong rolling legacy for the theatre’s next custodians.

Working at the Unicorn
The Unicorn is a fast-paced, innovative and extraordinary theatre with big ambitions and big ideas. We programme exceptional theatre for young audiences and work with the most exciting talent in the UK and beyond.  We share great theatre with 90,000 children and young people every year, and we work hard to reach the widest possible range of audiences.

Every role matters, every contribution is valued and needed. It's hard work but fun, it's fast paced but meaningful and rewarding.  We're a great team and you will get to work with, and learn about, most areas of the theatre and how it operates just by being here and taking part.  You will make a difference and your work will help the theatre maintain its artistic excellence and social and moral ambitions. 

As one of London’s busiest producing theatres, we work closely with artists and have a reputation for being welcoming, open and supportive.  We're a place where great ideas are generated and great art is made.  Working closely with artists, directors and writers is the fun part of our jobs.  We expect our staff to be self-motivated, ambitious people who enjoy the opportunity and freedom to shape their roles, to make a lasting impact, and to develop their skills and experience.

MARKETING OFFICER

Responsible to: Marketing Manager

Responsible for: Work experience placements and other volunteers, occasionally

This role is a central part of the Marketing Team.  You will work closely with the Marketing Manager to devise and run imaginative and effective campaigns for in-house shows, visiting productions and events, with the aim of hitting ambitious sales targets, supporting audience diversity and engaging Access audiences.

A key responsibility of the role is managing the Unicorn’s social media accounts, leading on creating innovative and effective social content. You will coordinate press nights guest lists, use data to build customer segments and evaluate campaign success, and support the running of the Unicorn’s Parent Ambassador scheme and audience development initiatives.

KEY RESPONSIBILITIES

Campaign Management

  • Develop and implement creative and effective online and offline marketing campaigns for in-house and visiting productions and events in order to hit sales targets and audience development initiatives across all marketing channels.
  • Analyse campaign effectiveness using post-show customer surveys (SurveyGizmo) and customer data reports (Spektrix).
  • Monitor and report on sales activity.
  • Manage campaign budgets with support from the Marketing Manager.     

Social Media & Digital

  • Manage the Unicorn’s social media accounts, implementing initiatives to expand and monitor our social media audiences.
  • Lead on the development of creative and innovative social media content.
  • Work with freelance photographers and filmmakers to create trailers, production photography and marketing collateral.
  • Design and send email marketing campaigns to relevant customer segments using Dotmailer.
  • Update the Unicorn’s website using the CMS.

Audience Development

  • Support the Marketing Manager in running the Unicorn Parent Ambassador scheme, including organising focus groups and recruiting new ambassadors.
  • Proactively seek opportunities to develop new and diverse audiences.

Press

  • Manage the guest list for show press nights and work with the Marketing Manager to ensure press nights run smoothly. 
  • Monitor press coverage and report on press activity.
  • Proactively seek opportunities with local and family press, including liaison with parent bloggers and social influencers.

Additional Duties

  • Coordinate show listings, mailouts and print distribution with support from casual staff when necessary.
  • Work closely with the Schools Officer to support schools marketing, and other departments (Development, Community) when necessary.
  • Liaise with external stakeholders such as designers, filmmakers and the Unicorn’s media agency.
  • Undertake any other duties as specified by the Marketing Manager.

PERSON SPECIFICATION

Essential

  • Creative flair and enthusiasm for creating dynamic, engaging campaigns within budget.
  • Demonstrable understanding of managing social media channels.
  • Proven ability creating images, gifs and simple videos for use on social media and online.
  • Experience using data to evaluate marketing and advertising campaigns.
  • Strong attention to detail and ability to work to multiple deadlines.
  • Self-motivated with excellent communication skills and a strong teamwork ethic.
  • A commitment to diversity and equality of opportunity.
  • An enthusiasm for the Unicorn’s mission and values.


Desirable

  • Previous marketing experience in the arts or cultural sector.
  • Experience of building and sending email campaigns.
  • Experience or knowledge of marketing to families and/or schools.
  • Experience of guest list management, including sending invitations and monitoring RSVPs.
  • Experience of working with volunteers or ambassador groups.
  • Familiar with Adobe InDesign, Photoshop, Adobe Premier Pro and website content management systems.
     

TERMS AND CONDITIONS

This role is offered as a full-time, permanent post, following a three month probationary period. You will occasionally be required to work at weekends and evening such as press nights. Annual leave allowance is 25 days a year, plus Bank Holidays.

Salary: £22,500

Other:

  • Auto-enrolment into the NEST pension scheme
  • Complimentary tickets for Unicorn shows
  • Access to UK Theatre’s mentoring scheme
  • Use of available rooms at the Unicorn for personal projects where possible
  • Membership of the Arts Marketing Association, with access to networking and training opportunities

Application procedure:

To apply please complete the application form and return to [email protected]

Please note that only applications made in this way can be accepted; CVs will not be considered.

If you need this information in an alternative format, please contact [email protected] in the first instance.

The Unicorn Theatre is supported using public funding by Arts Council England.  We are committed to being an equal opportunities employer. We encourage applicants from the broadest range of backgrounds, with different skills and experiences to bring into our organisation.

All candidates who identify as disabled and demonstrate that they meet the essential criteria will be invited for an interview, in line with the Equalities Act 2010.

Closing date for applications:  10am, Monday 8 April 2019

Interviews: Tuesday 16 April 2019

A second interview may take place Tuesday 23 April 2019

If you are unavailable for interview on these dates, a Skype interview would be considered. Only shortlisted applicants will be contacted.

The successful candidate would ideally be able to join us for our Staff Season Briefing 4.30pm – 6pm on Wednesday 24 April.

 

     

Company

The Unicorn is the UK’s leading theatre for young audiences, producing an eclectic and surprising programme of work year-round for children aged 6 months to 18 years.

Based in our purpose-built home at London Bridge, we aim to connect artists and audiences through a broad range of work that is honest, refreshing and international in outlook, across a range of disciplines.

We present and tour around twenty shows each year, at home and abroad, to around 90,000 children and their parents and carers, and work extensively with schools and in the community to invite children from all cultures into a conversation about art and the world we live in.

Company info
Website
Location
Unicorn Theatre
147 Tooley Street
London
London
SE1 2HZ
GB

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