Marketing Manager - Flexible Working Available

London (Central), London (Greater)
from £33,990 - £36,880
12 Jul 2019
12 Aug 2019
Full Time
Contract Type

Job description

Are you an experienced marketing manager with a track record of planning and developing paid-for integrated marketing campaigns? 

Do you want to work on a cutting-edge marketing campaign that will drive forward the future of the UK’s automotive industry, and support the Government’s ambition to see an end to the sale of petrol and diesel cars by 2040? 

If so, this unique and exciting opportunity as our marketing manager is for you, and we’d love to hear from you. 

A world first, the Go Ultra Low campaign is a joint partnership between government and leading vehicle manufacturers in the UK. The campaign promotes the uptake of electric vehicles, and plays a pivotal role in raising awareness, addressing misconceptions and, ultimately increasing acceptance and sales of electric vehicles amongst consumer and fleet audiences. 

This role is based within the Office of Low Emission Vehicles (OLEV), a joint unit between the Department for Transport and the Department for Business, Energy and Industrial Strategy. 

This is a fantastic opportunity for you to develop communications on a high-profile policy area, within a fast paced, hardworking and supportive environment. You will be responsible for supporting planning, development, delivery and evaluation across the full spectrum of Go Ultra Low. 

Within your role you will: 

• Commission, review and analyse research, identifying relevant insights to shape campaign activity; 
• Plan and deliver campaigns across above and below the line channels, including broadcasting (e.g. radio, video on demand, print), PR, digital and social media platforms; 
• Create multi-channel campaign plans – mapping channels to audiences to ensure the programme of activity lands effectively with our audiences; 
• Develop and deliver evaluation plans to assess impact and effectiveness of campaign activity, applying learnings to future activity; 
• Develop positive relationships with internal and external stakeholders to deliver communications through trusted intermediaries; 
• Manage agencies and own work to deliver high quality, cost effective marketing activity to agreed timescales that meets Department for Transport objectives; 
• Manage marketing budgets and drive value for money; 
• Provide marketing expertise and advice to wider DfT communications and policy colleagues. 

About you 

You will have strong communication skills both verbally and in writing with the ability to adapt your delivery to suit a wide variety of audiences, maximising both impact and understanding. You are someone who wants to hit the ground running and make a real impact within the department. 

You will have excellent organisational skills with the ability to manage multiple (and often conflicting) workloads to time and to a high standard. You’ll be a good team player and someone who can gain rapport quickly with their colleagues and stakeholders as you build effective working relationships. 

About us 

We are part of the Department for Transport (DfT). DfT is a great place to work, and our ‘one team’ approach really makes a difference. We value our staff and that’s why we’re committed to nurturing an inclusive environment across the Department. 

You’ll be part of an innovative organisation that invests in all our people, ensuring we have the diverse skills to deliver transport that moves Britain ahead now and into the future. 

Find out more about what it's like working at the Department for Transport

DfT has been recognised for its leadership on workplace gender equality by being included in The Times Top 50 Employers for Women 2017. 

DfT’s inclusion is recognition of our commitment to make the Department a great place to work through our culture of equality and inclusivity and the great strides we’ve made to raise the number of women in senior positions.


We'll assess you against these behaviours during the selection process:

  • Communicating and Influencing
  • Delivering at Pace

Technical skills

We'll assess you against these technical skills during the selection process:

  • Professional - Government Communications - Insight
  • Professional - Government Communications - Ideas
  • Professional - Government Communications - Implementation
  • Professional - Government Communications - Impact

Benefits Pensions

Civil Service pension schemes may be available for successful candidates.


Being part of our brilliant Civil Service means you will have access to a wide range of fantastic benefits. We offer generous annual leave, attractive pension options, flexible working, inclusive working environments and much more to support a healthy work/life balance.

Things you need to know Security

Successful candidates must pass basic security checks.

Nationality statement

Candidates will be subject to UK immigration requirements as well as Civil Service nationality rules.

If you're applying for a role requiring security clearance please be aware that foreign or dual nationality is not an automatic bar. However certain posts may have restrictions which could affect those who do not have sole British nationality or who have personal connections with certain countries outside the UK.

Selection process details

This vacancy is using Success Profiles, and will assess your Behaviours, Strengths, Experience and Technical skills.

How to apply 

When considering how your experience relates to the role, please tailor your CV and Personal Statement to reflect when you have: 

o Planned and delivered campaigns across paid, owned and earned channels; 
o Used insight to develop the strategic approach for a campaign; 
o Used evaluation to measure campaign effectiveness; 
o Developed positive relationships with internal and external stakeholders. 

The selection process will be designed specifically for the role. As a result, your assessment could include: 

• an interview 
• an interview with one or more exercises 
• a full day of activities including interactive, written and timed exercises 

The Department for Transport alongside other Government Departments recruit using Success Profiles. This means for each role we consider what you will need to demonstrate in order to be successful. This gives us the best possible chance of finding the right person for the job, drives up performance and improves diversity and inclusivity. For further information on Success Profiles please click here 

Your interview may consist of a range of question types. These may include questions about: 

• what energises and motivates you 
• how you would manage situations relevant to the role 
• your previous experience 
• your professional skills and knowledge 

You’re encouraged to become familiar with the role profile, as you may be assessed against any of the criteria recorded within. 

Feedback will only be provided if you attend an interview or assessment.

Nationality requirements

Open to UK, Commonwealth and European Economic Area (EEA) and certain non EEA nationals. Further information on whether you are able to apply is available here.

Working for the Civil Service

The Civil Service Code sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles.

The Civil Service embraces diversity and promotes equality of opportunity. There is a guaranteed interview scheme (GIS) for candidates with disabilities who meet the minimum selection criteria.

Apply and further information Contact point for applicants

For further information on this vacancy please contact -

Sift/interview dates and location

The sift is due to take place 15/07/19. 

Interview/assessment will be held between 29/07/19 and 02/08/19. 

We will try to meet the dates set out in the advert. There may be occasions when these dates will change. You will be provided with sufficient notice of the confirmed dates. 

If successful and transferring from another Government Department a security check may be carried out. 

Further information

We have adopted anonymised recruitment. This means that your name, date of birth and other personal details will not be seen by the sift panel. 

We may hold a merit list for up to twelve months. During this time, if a similar role is identified and you have been placed on the merit list you may be considered for the post. Within the merit list period, your application form and selection information may be shared across the department and its agencies. 

Please see attached candidate notes for further information about our recruitment process. 

Reasonable adjustment 

If a person with disabilities is put at a substantial disadvantage compared to a non-disabled person, we have a duty to make reasonable changes to our processes. 
If you need a change to be made so that you can make your application, you should: 
Contact Government Recruitment Service via as soon as possible before the closing date to discuss your needs 

Complete the “Assistance required” section in the “Additional requirements” page of your application form to tell us what changes or help you might need further on in the recruitment process. For instance, you may need wheelchair access at interview, or if you’re deaf, a Language Service Professional 

Applicants who are successful at interview will be, as part of pre-employment screening subject to a check on the Internal Fraud Database (IFD). This check will provide information about employees who have been dismissed for fraud or dishonesty offences. This check also applies to employees who resign or otherwise leave before being dismissed for fraud or dishonesty had their employment continued. Any applicant’s details held on the IFD will be refused employment. 

If you feel your application has not been treated in accordance with the Recruitment Principles and you wish to make a complaint, in the first instance, you should contact 

Government Recruitment Services via email: 

If you are not satisfied with the response you receive from the Department, you can contact the Civil Service Commission: 
Click here to visit Civil Service Commission 

Any move to the Department for Transport (DfT) will mean you will no longer be able to carry on claiming childcare vouchers.

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