About The Role

At GVC, the ambition, focus, energy and character of our digital marketing teams makes sure they’re ready for whatever we throw at them. Bring your skills to a business with the drive to match your own. Bring your resilience, and as part of our team you’ll make the world’s most amazing entertainment and gaming even more memorable. All underpinned with our commitment to responsibility and ethics. For the good of entertainment.

Our portfolio of sports betting and gaming companies includes some of the most well-known brands in the industry, such as Ladbrokes, bwin, and Coral. We’ve a huge high street presence with an increasing share of online gaming activity. We take our commitment to safeguarding our customers extremely seriously. We make sure they know their limits and we work with them to make sure everyone enjoys our products and services responsibly.

We’re seeking a Conversion (CRO) Executive to join our Marketing team and drive growth for partypoker by increasing conversion rates.
 
The ideal candidate will have a good grounding in social media, digital marketing and website management, to provide an engaging experience for the customer's journey.  Main goal is to maximise the number of deposits and new players, keeping the CPA in line with the targets.
 
Responsibilities:

• Assist and support the conversions through the monitoring of website analytics, user journeys and conversion metrics. 
• Conduct regular audits on the site to identify conversion opportunities
• Implement ongoing testing and optimization strategies
• Plan effective webpages and carry out scientific A/B and MVT testing to ensure our efforts grow the bottom line
• Understanding the conversion funnel, its different visitor types and their intentions.
• Show the right content at the right time to the right user via dynamic personalisation.
• Increase FTDs through new technology and optimization
• Deliver and maintain the creative assets across the marketing channels and platforms
• Coordinate conversion campaigns and ensure the consistency assets, content and the communication.
• Running ongoing testing program on ad copy to ensure highest levels of engagement are reached.

Qualifications

• Degree or equivalent qualification
• 2 years+ experience in a similar role with digital focus
• An understanding of how CPA, CPC, and CPM work in marketing campaigns.
• Effective time management skills – ability to prioritize and meet deadlines.
• A proven Marketer, deeply familiar with the tools and techniques of digital marketing.
• Solid understanding of web systems including content management systems, knowledge of HTML, CSS tools is a plus
• Extremely internet literate, with a strong interest in user experience and user interface design
• Exceptional knowledge of digital analytics using Google, Adobe or similar digital analytics solutions
• Web optimisation experience (A/B testing, multivariate testing, analytics)
• Experience with online testing platforms such as Optimizely, Sitespec, Maxymiser
• Good understanding of consumer and web trends, and the range of digital routes to market
• Extremely organized with excellent communication skills.
• Able to juggle multiple projects at one-time with the ability to work across and communicate effectively within teams.
• Commercial awareness with the ability to manage multiple streams of activity
• Strong attention to detail.
• Problem solving skills and the ability to think on your feet are essential.
• A collaborative team player with a proactive work style.
• Confident enough to work without a high level of supervision.
• Strong interest and understanding of Poker and Poker players.

Ready to bring it on? Bring your spark and ambition to GVC and you can be adventurous from the start. For the good of entertainment. Apply now!