Location

City of Westminster, London, SW1P 4DR

About the job

The Department for Transport is a high-profile department at the heart of Government. We pride ourselves on first-class, creative communications that tell compelling stories about transport through the people that use it. 
We are looking for two talented and confident marketing/communications professionals to join one of Government’s flagship campaigns – THINK! road safety. 

The campaign aims to save lives on our roads by addressing a range of road safety issues, from drink driving and speeding to the use of mobile phones whilst driving. Our ground-breaking Mates Matter strategy focuses on young male drivers aged 17-24, who are five times more likely to be killed or seriously injured on the road compared with drivers over 25. The strategy looks to shift group norms among young males through highly targeted communications and channels, from Instagram stories and influencer activity to working with media partners and brands like LADBible and Heineken. 

The successful candidate will be responsible for the day to day planning and delivery of the campaign. 

Do you have: 

• Experience of strategic planning and using insight to develop highly targeted campaign plans? 
• Experience in driving evidence-based multi-channel marketing campaigns. 
• A thorough understanding of digital channels and social media platforms? 
• Experience in managing stakeholders and polished organisational skills to manage self and others achievement of deadlines? 

If so then we want to hear from you.

Job description

We are currently recruiting for two positions. Candidates will be asked to discuss preference for role at interview. In these roles, you will need to hit the ground running working and leading in a fast-paced and supportive creative team. 

You will have a track record of planning and developing integrated marketing campaigns. The main responsibilities of the role include: 

• Leading on delivery of effective campaign and partnership strategies. 
• Campaign planning and delivery. 
• PR activities. 
• Working collaboratively with external agencies and partners. 
• Providing marketing expertise and advice to wider DFT communications and policy colleagues. 

Please refer to the attached role profile for the full responsibilities of the role.

Responsibilities

You will be comfortable working within a unique, fast-paced and often complex environment and will need to work flexibly to manage multiple projects, taking a real lead on social media platforms and driving through innovate projects. 

An excellent relationship builder, you will be highly capable of managing stakeholders from a range of different business areas and ensuring that the key role priorities are achieved. You will be highly adept and confident in working under pressure in a range of scenarios to achieve key strategic communication objectives remaining calm under pressure. 

You will be highly confident in leading your team towards the delivery and achievement of high quality, high profile campaigns delivering excellence at all times. 

Experienced in Social Media and content creation you will thrive in high pressure situations and be able to remain calm and maintain own focus on objectives throughout as well as that of the wider communication team under your leadership. 

About us 

We are part of the Department for Transport (DfT). DfT is a great place to work, and our ‘one team’ approach really makes a difference. We value our staff and that’s why we’re committed to nurturing an inclusive environment across the Department. 

You’ll be part of an innovative organisation that invests in all our people, ensuring we have the diverse skills to deliver transport that moves Britain ahead now and into the future. 

Find out more about what it's like working at the Department for Transport. 

DfT has been recognised for its leadership on workplace gender equality by being included in The Times Top 50 Employers for Women 2017. 

DfT’s inclusion is recognition of our commitment to make the Department a great place to work through our culture of equality and inclusivity and the great strides we’ve made to raise the number of women in senior positions.

Behaviours

We'll assess you against these behaviours during the selection process:

• Communicating and Influencing
• Working Together
• Delivering at Pace
• Seeing the Big Picture

Technical skills

We'll assess you against these technical skills during the selection process:

• Government Communication Service

Benefits

"Being part of our brilliant Civil Service means you will have access to a wide range of fantastic benefits. 

This includes: 
- a generous annual leave entitlement, 
- attractive pension options, 
- flexible working, 
- good career development opportunities, 
- a variety of career paths, 
- inclusive working environments and much more to support a healthy work/life balance."

Things you need to know Security

Successful candidates must pass a disclosure and barring security check.

Selection process details

This vacancy is using Success Profiles, and will assess your Behaviours, Experience and Technical skills.

In order to apply candidates are requested to provide a CV & Personal Statement. Please tailor your personal statement to demonstrate your experience of – 

• Driving evidence-based multi-channel marketing campaigns; 
• Strategic planning and using insight to develop highly targeted campaign plans; 
• Understanding of digital channels and social media platforms; 
• A good understanding of the value of evaluation and how to apply different methods to campaigns; 
• Excellent organisational skills, able to manage self and others to meet deadlines” 

The sift is due to take place 3rd October 2019 

Interviews/assessments are likely to be held w/c 14th October 2019 

Interview location to be confirmed. 

We will try to meet the dates set out in the advert. There may be occasions when these dates will change. You will be provided with sufficient notice of the confirmed dates. 

The selection process will be designed specifically for the role. As a result, your assessment could include: 

• an interview with one or more exercises 


The Department for Transport alongside other Government Departments recruit using Success Profiles. This means for each role we consider what you will need to demonstrate in order to be successful. This gives us the best possible chance of finding the right person for the job, drives up performance and improves diversity and inclusivity. For further information on Success Profiles please click here 

Your interview may consist of a range of question types. These may include questions about: 
• what energises and motivates you 
• how you would manage situations relevant to the role 
• your previous experience 
• your professional skills and knowledge 

You’re encouraged to become familiar with the role profile, as you may be assessed against any of the criteria recorded within. 

Further Information 

We have adopted anonymised recruitment. This means that your name, date of birth and other personal details will not be seen by the sift panel. 

We may hold a merit list for up to twelve months. During this time, if a similar role is identified and you have been placed on the merit list you may be considered for the post. Within the merit list period, your application form and selection information may be shared across the department and its agencies. 

Reasonable adjustment 
If a person with disabilities is put at a substantial disadvantage compared to a non-disabled person, we have a duty to make reasonable changes to our processes. 

If you need a change to be made so that you can make your application, you should: 

Contact Government Recruitment Service via [email protected] as soon as possible before the closing date to discuss your needs Complete the “Assistance required” section in the “Additional requirements” page of your application form to tell us what changes or help you might need further on in the recruitment process. For instance, you may need wheelchair access at interview, or if you’re deaf, a Language Service Professional. 
Any move to the Department for Transport will mean you will no longer be able to carry on claiming childcare vouchers.

Feedback will only be provided if you attend an interview or assessment.

Nationality requirements

Open to UK, Commonwealth and European Economic Area (EEA) and certain non EEA nationals. Further information on whether you are able to apply is available here.

Working for the Civil Service

The Civil Service Code sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles.

The Civil Service embraces diversity and promotes equality of opportunity. There is a guaranteed interview scheme (GIS) for candidates with disabilities who meet the minimum selection criteria.

Apply and further information

Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants Job contact : Name :   Rachel Smith Email :   [email protected]   Recruitment team : Email :   [email protected] Further information

If you feel your application has not been treated in accordance with the Recruitment Principles and you wish to make a complaint, in the first instance, you should contact Government Recruitment Services via email: [email protected] If you are not satisfied with the response you receive from the Department, you can contact the Civil Service Commission: Click here (https://civilservicecommission.independent.gov.uk/) to visit Civil Service Commission