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Group Communications Manager - Flexible Working Available

Employer
Willmott Dixon
Location
Letchworth Garden City
Salary
Negotiable
Closing date
20 Feb 2020

Job Details

The Role

Willmott Dixon's Group communications team plays a key role driving the strategic growth of Willmott Dixon through a range of activities that support business priorities. Working closely with the main board and regional teams, Group communications provides leadership in a number of areas that help Willmott Dixon engage with its many stakeholders as a purpose driven business that collaborates with a wide variety of built environment specialists to deliver infrastructure that supports a society which works for all.

Reporting to the Chief Communications Officer, the Group Communications Manager plays a key part in strengthening Willmott Dixon's messages, brand values and business systems. This role is for someone with a proven ability to operate in a team environment, liaising with diverse teams, who has an ability to manage a varied workload and prioritise tasks to meet deadlines.

The role requires initiative combined with a proactive and problem-solving attitude to deliver a number of goals, including:

  • Promoting the company externally as a great place to work
  • Highlighting it's track-record and specialism in key areas
  • Underlining Willmott Dixon's passion for being a sustainable development leader
  • Supporting Willmott Dixon's belief it has a 'purpose beyond profit'
  • Using digital channels to ensure Willmott Dixon's USPs remain relevant
  • Coordinating output with the work of local office communication managers
  • Retaining a position as one of the UK's more diverse and inclusive employers
  • Attracting the next generation to work for Willmott Dixon



Key Responsibilities

  • Expertise with a broad range of communications tools, including websites, brand identity, social media, media relations, intranet, blogs and podcasts
  • Lead role on media relations, developing press releases, identify opportunities for media coverage and handling media calls
  • Plan and manage the design, content and production of marketing materials that support new business growth
  • Create multi-platform content that highlight business specialisms and success.
  • Work with teams to ensure communications is integrated with other marketing activities
  • Analyse and quality check communications output
  • Lead with internal communication engagement using existing channels
  • Coordinate Group messages and output with communications managers based across the regional offices
  • Manage social media channels and lead in developing new ones
  • Oversee brand position and profile on sites
  • Evaluate communication activity effectiveness
  • Develop a consistent approach towards horizon scanning to better inform and shape communications activity
  • Be the main contact for communication strategies with framework partners
  • Line management of Communications assistant



Specific responsibilities

Social media management

  • Oversee digital engagement strategy to drive traffic to our content and meet support company aims
  • Create engaging campaigns that harnesses film, photography and animation within the communication mix on social media
  • Scheduling and managing regular posts on current channels
  • Validating and quality check on other scheduled posts from the wider team
  • Analysis of social media campaign success
  • System and account management with social media management tool Orlo
  • Lead with brand ambassador workshops


Online press coverage management

  • Press newsletter creation / tagging
  • Analytics dashboard creation and distribution
  • System and account management of the press management system Meltwater


Website management

  • Google Analytics goal creation and analysis of website statistics
  • Creating quarterly reports looking at effectiveness of output
  • Quality control and updates (such as checking case studies have up to date images, completion dates, tense etc)
  • Work closely with the IT / Digital team to ensure digital communications platforms are progressive and industry leading.



Essential and Desirable Criteria

Essential experience

  • Manager for a similar organisation
  • Excellent copy-writing, copy-editing and proof reading skills
  • Accurate attention to detail and exceptional standards of written English
  • Collaborative, supportive approach to achieving results
  • Proven ability to lead communications strategies with demonstrable results
  • Creatively portray positive messages to the widest or most relevant audiences


Preferred experience

  • In-design experience an advantage
  • Previous line management experience
  • Good understanding of the construction sector
  • Existing media contacts and experience



Additional Information

Willmott Dixon embraces diversity in the workplace.

We are happy to consider flexible working.

CLOSING DATE FOR APPLICATIONS: 31st January 2020


 

Company

Willmott Dixon is the 2nd largest capital works, regeneration and support services. We pride ourselves on our long history, and in being a sustainable company which respects and care for people in the wider environment.

View Our Top Employer Page 

 

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