Growth Marketing Specialist - Flexible Working Available
- Employer
- Warner Bros. Discovery
- Location
- London (Greater)
- Salary
- £Competitive
- Closing date
- 29 Feb 2020
View more
- Sector
- Marketing, Advertising, PR, Media & Internet
- Hours
- Full Time
- Flexibility
- Flexible working available
- Contract Type
- Permanent
Job Details
Position Summary
Discovery is looking for a Growth Marketing Specialist to own planning and management of Eurosport Player’s performance campaigns, sitting within the Growth Marketing team and reporting in to the Growth Marketing Manager.
The Growth Marketing Specialist will be primarily focused on planning and managing paid performance at an individual country level, supporting the Growth Marketing Manager on the long-term strategy and liaising with the in-house media buying team to determine tactics, spend and messaging hierarchies.
This individual will be the point of contact for local market teams to ensure that key events are supported appropriately, to understand local market audiences, as well as effectively communicating our team’s performance and plans to the local teams.
Responsibilities
1. Ensure campaigns are delivered successfully against overall business objectives.
2. Keep abreast of market trends and key sports events at an individual country level.
3. Plan, test, and analyse new tactics and approaches to constantly seek best practice for our campaigns.
4. Produce insightful performance reports and ad-hoc analyses for senior management.
5. Evaluate relative strength of rights and key events on Pan-Euro and country level based on past performance.
6. Collaborate and communicate with other teams and internal stakeholders, effectively documenting strategies to drive common understanding and efficiency.
7. Key collaborator with the in-house paid media team.
Requirements
* A track record of delivering success in a digital planning/execution role.
* Logical thinker with experience using analytics to drive decision-making.
* Highly numerate and comfortable using Excel to both run campaign analysis and provide recommendations.
* Strong appreciation of the marketing funnel, and the relationship with appropriate and specific tactics.
* Experience with ecommerce businesses and comfortable with customer journey best practices.
* A problem solver at heart, able to effectively work in a fast-paced environment.
* Excellent troubleshooting and QA skills – strong attention to detail essential.
* Proven project management, self-organisation and prioritisation skills.
* Must be fluent in English – additional languages a plus.
Company
The most innovative ideas and solutions come from the widest range of thoughts and ideas –and it is our people who distinguish us. The diverse minds, experiences, cultures and unique points of view of our employees give Discovery a competitive advantage.” David Zaslav, President and CEO
Get job alerts
Create a job alert and receive personalised job recommendations straight to your inbox.
Create alert