Media Strategy Manager

24 Aug 2021
23 Sep 2021
Full Time
Contract Type
Want to do the best work of your life? With 24 million customers in 6 countries, make your mark at Europe's leading media and entertainment brand. A workplace where you can proudly be yourself; our people make Sky a truly exciting and inclusive place to work.

"As a member of the Media Strategy & Performance team you will have a prominent role in defining and governing digital media testing agendas and cascading results to shape Sky's media investment across TV, Content, Broadband and Mobile" - Julia Belyaeva, Media Strategy Lead

What you'll do:

- Define and continually evaluate annual and in-year digital media measurement and testing agendas across TV, Content, Broadband and Mobile. Support research, testing and expansion to new formats, tactics and targeting to diversify and refine our media strategy and showcase the power of innovation
- Aggregate and distil media performance insight from disparate sources into measurable and effective recommendations, cascade results and implications across the business. Inputs including but not limited to: A/B Testing (Test & Learn), Digital Attribution, Audience Reach, Sales/Churn Econometrics and Brand Health modelling
- Work collaboratively with Marketing, Digital, Consumer Engagement, Consumer Strategy, Sky Media teams and external agency partners to ensure robust measurement frameworks and strategies are established, governed and completed for continuous improvement against short-term and long-term business goals
- Support a step change in our measurement of media performance, with a focus on digital media channels, optimise media planning based on results
- Drive the agenda for media effectiveness by any means across sales and marketing, support in delivering media thought leadership and innovation

What you'll do:

- In depth knowledge of the working of digital media channels and media owners, as well as digital media measurement
- Experience with statistical analysis, including but not limited to experimental design and/or advertising research
- Ability to work with and distil multiple and disparate insights and data sources into compelling meaningful recommendations
- Excellent communicator both in written and oral forms, with ability to deliver insights to senior partners
- Ability to build trust with partners and be seen as a subject matter expect

The rewards:

There's a reason people can't stop talking about #LifeAtSky. Our great range of rewards really are something special, here are just a few:

- Sky Q, for the TV you love all in one place
- A generous pension package
- Private healthcare
- Discounted mobile and broadband
- Access a wide range of exclusive Sky VIP rewards and experiences

Where you'll work:


Our Osterley Campus is a 10-minute walk from Syon Lane train station. Or you can hop on one of our free shuttle buses that run to and from Osterley, Gunnersbury, Ealing Broadway and South Ealing tube stations. There's also plenty of bike shelters and showers.

On campus, you'll find 13 subsidised restaurants, cafes, and a Waitrose. You can keep in shape at our subsidised gym, catch the latest shows and movies at our cinema, get your car washed and even get pampered at our beauty salon.


Recognised as an 'Inclusive Top 50 Employer' and a 'Times Top 50 Employer for Women', we're working hard to ensure we're a truly inclusive place to work. This means we don't just look at your CV. We're more focused on who you are and the potential you'll bring to Sky. We also know that everyone has a life outside work, so we're happy to discuss flexible working.

And we'll do everything we can to support you during your application. If you need us to make any adjustments to our recruitment process, speak to our recruitment team who will be happy to support you.

Why wait?

Apply now to build an amazing career and be part of a brilliant team. We can't wait to hear from you.

To find out more about working with us, search #LifeAtSky on social media. A job you love to talk about.

Just so you know: if your application is successful, we'll ask you to complete a criminal record check. And depending on the role you have applied for and the nature of any convictions you may have, we might have to withdraw the offer.

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