Campaign Manager - THINK!

Birmingham, Leeds, London
National Salary - £30,734 & London Salary - £34,708
11 Oct 2021
22 Oct 2021
Contract Type

  About the job Summary

We recognise the challenges that people with (multiple) protected characteristics may experience on the job market and in their career progression. We are fully committed to being an inclusive employer and ensuring equal opportunities. We are keen to make our workforce as diverse as possible, and we hope to attract applications from underrepresented groups, including Black, Asian and Minority Ethnic (BAME) people, people with a disability, and people with gender diverse identities.

Do you have experience of delivering multi-channel marketing campaigns and manging the performance of social channels?

Are you someone who's looking to broaden their skills within behaviour change communications, working on high-profile paid campaigns that can make a real difference?

Can you successfully connect with internal and external stakeholders, from creative agencies and brand partners to researchers and charities, to achieve common goals?

If so, then this is the role for you. We’re seeking a motivated, driven and creative individual to take on a varied and challenging role delivering campaigns and social media activity with real impact. So please apply, we can’t wait to hear from you!

Job description

The Department for Transport is a high-profile department at the heart of Government. We pride ourselves on outstanding, creative communication that tells compelling stories about transport through the people that use it.

We are looking for an experienced and confident Campaign Manager to deliver insight-driven campaigns and social media activity for one of Government’s most high-profile communications campaigns – THINK! Road safety.

The campaign aims to save lives on our roads by addressing road safety issues from drink driving and speeding to the use of mobile phones whilst driving. Our ground-breaking Mates Matter strategy focuses on young drivers, looking to shift group norms among our audience through targeted communications and channels, from social and influencer activity to working with media and brand partners.


Responsibilities may include but are not limited to

- Supporting campaign planning and delivery across above and below the line channels including broadcast (e.g. radio, video on demand), PR, digital and social media platforms, and brand and media partnerships.

- Working collaboratively with external commercial agencies to deliver high quality, cost effective creative content to agreed timescales and budget, and to agree and implement multi-channel media plans.

- Supporting the development and delivery of evaluation plans to assess impact and effectiveness of campaign activity, applying learnings to future activity.

- Managing day-to-day finance tasks including raising POs, processing goods receipts, and keeping track of spend against budget forecasts.

- Supporting management of THINK! social channels, ensuring alignment with paid campaign plans, and using digital tools to monitor and evaluate performance and identify trends. This could also include creating image or video content for organic social activity.

For a more detailed description of the role and its responsibilities, please see the attached role profile

About you

To be successful you will need to be someone who has superb interpersonal skills, being able to communicate clear messages to others whilst ensuring you tailor your message to suit your audience.

You will come with a good understanding of the value of insight and evaluation, using your skills to apply different methods to develop paid campaign plans and demonstrate their impact. You will have a strong understanding of paid and organic marketing channels, and the ability to manage and monitor the performance of social channels.

You will have excellent time management skills, being able to prioritise multiple conflicting priorities and deliver against tight deadlines, whilst ensuring your work is of a high quality.

Sound exciting? Please apply!

Additional information

There will be occasional travel with this role, this could occur 2-3 times a month to attend meetings and events dependant on business need. These may also include some overnight stays.


We'll assess you against these behaviours during the selection process:

  • Communicating and Influencing
  • Working Together
  • Delivering at Pace
  • Managing a Quality Service

Technical skills

We'll assess you against these technical skills during the selection process:

  • Government Communication Professional Competency Framework - Insight - Level 1&2 The link to the GCS Framework can be found here
  • Government Communication Professional Competency Framework - Ideas - Level 1&2 The link to the GCS Framework can be found here
  • Government Communication Professional Competency Framework - Implementation - Level 1&2 The link to the GCS Framework can be found here
  • Government Communication Professional Competency Framework - Impact - Level 1&2 The link to the GCS Framework can be found here


Being part of our brilliant Civil Service means you will have access to a wide range of fantastic benefits. We offer generous annual leave, attractive pension options, flexible working, inclusive working environments and much more to support a healthy work/life balance.

Find out more about what it's like working at the Department for Transport.

Things you need to know Security

Successful candidates must pass a disclosure and barring security check.

People working with government assets must complete basic personnel security standard checks.

Selection process details

This vacancy is using Success Profiles, and will assess your Behaviours, Experience and Technical skills.

We are closely monitoring the situation regarding the coronavirus, and will be following central Government advice as it is issued. There is therefore a risk that recruitment to this post may be subject to change at short notice. In addition, where appropriate, you may be invited to attend a video interview.

Please continue to follow the application process as normal and ensure that you check your emails regularly as all updates from us will be sent to you this way.

How to apply

As part of the application process you will be asked to complete a CV and personal statement. Further details around what this will entail are listed on the application form.

Please tailor your CV to match that of the job description. For your Personal statement, please outline the following:

• Your experience of supporting the planning and implementation of insight-based campaigns. You should include how you’ve worked with external agencies and used a range of paid media channels.
• Your experience of evaluating paid campaigns using different methods.
• Your experience of working with social media marketing. You should include how you monitored and managed the performance of social channels.
• Your experience of managing your time effectively to meet deadlines. You should include how you collaborated with others to meet deadlines.

Selection Process

The sift is due to take place on the 25th October 2021.

Interviews/assessments are likely to be held from the 8th November 2021.

We will try to meet the dates set out in the advert. There may be occasions when these dates will change. You will be provided with sufficient notice of the confirmed dates.

The selection process will be designed specifically for the role. As a result, your assessment could include:
• an interview and a presentation

You’re encouraged to become familiar with the role profile, as you may be assessed against any of the criteria recorded within.

The Department for Transport alongside other Government Departments recruit using Success Profiles. This means for each role we consider what you will need to demonstrate in order to be successful. This gives us the best possible chance of finding the right person for the job, drives up performance and improves diversity and inclusivity.

For further information on Success Profiles visit our Careers website.

Please see attached candidate notes for further information about our recruitment process.

If you are experiencing accessibility problems with any attachments on this advert, please contact the email address in the 'Contact point for applicants' section

Further Information

To learn more about applying for a role within the Department for Transport, visit the Application Process page of our Careers website.

Before submitting your application, we encourage you to visit our Things You Need to Know page for further information about applying for a role within the Department for Transport and the Civil Service.

Throughout this job advert there are links to the DfT Careers website, which provides you further information to support your application. Should you be unable to access the information on our website, please email for assistance.

Feedback will only be provided if you attend an interview or assessment.

Nationality requirements

This job is broadly open to the following groups:

  • UK nationals
  • nationals of Commonwealth countries who have the right to work in the UK
  • nationals of the Republic of Ireland
  • nationals from the EU, EEA or Switzerland with settled or pre-settled status or who apply for either status by the deadline of the European Union Settlement Scheme (EUSS)
  • relevant EU, EEA, Swiss or Turkish nationals working in the Civil Service
  • relevant EU, EEA, Swiss or Turkish nationals who have built up the right to work in the Civil Service
  • certain family members of the relevant EU, EEA, Swiss or Turkish nationals

Further information on nationality requirements

Working for the Civil Service

The Civil Service Code sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles.

The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.

Apply and further information

Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants Job contact : Name :   Kanyin Sanusi Email :   Recruitment team : Email : Further information

If you feel your application has not been treated in accordance with the Recruitment Principles and you wish to make a complaint, in the first instance, you should contact Government Recruitment Services via email: If you are not satisfied with the response you receive from the Department, you can contact the Civil Service Commission: Visit the Civil Service Commission website at

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