Content Designer - Flexible Working Available

Swansea (Abertawe)
22 Oct 2021
08 Nov 2021
Contract Type

About the job Summary

We welcome and encourage applications from everyone, including groups currently underrepresented in our workforce. We pride ourselves on the positive impact diversity has and promote inclusivity and equality of opportunity for all. Our recruitment process is anonymised, which means that your name, date of birth and other personal details will not be seen by the sift panel.

Content Designer 

Salary: £26,126

Location: Swansea 

Do you thrive in a varied and fast-paced working environment where no two days are the same?

Are you someone that loves to get involved with creating and implementing changes?

If you want to be part of an organisation that provides content to millions of customers, then please apply! We can’t wait to hear from you!

Job description

Based in Swansea, you will be part of the External Communications team who are responsible for all external-facing communication and media activity at DVLA. This role is based in Content and Marketing, which will allow you to embrace your creative flair and communicate using a wide variety of channels.

If successful, you will have the opportunity to showcase your writing skills across a number of channels such as GOV.UK, social media, letters, forms and other literature.

You will act as a subject matter expert on content creation, taking complex information and making it easy to understand for a public audience, as well as supporting DVLA’s no cost communications campaigns.

You will develop, maintain and improve current customer journeys, following current content publishing guidelines and Government Digital Service (GDS) publishing guidelines, where appropriate.


Key accountabilities of the role include:

- Creating and publishing engaging and accurate content for a range of online and offline channels that achieves business objectives, is appropriate for the target audience, and meets user needs.

- Continuously produce and evaluate data to improve content. Understand user needs by analysing user research, feedback and other data to develop recommendations for improvements.

- Being able to recommend the most appropriate channels to satisfy user and business needs (based on all available insight).

- Collaborating with colleagues within DVLA and the wider government content community to design, agree and publish high quality content and services. This includes agreeing an evidence base for change, applying GDS publishing standards and working with GDS content team to update GOV.UK.

- Monitoring of DVLA’s corporate social media channels to identify and report on any breaking news and trends; and write and publish proactive posts on those same channels.

For a full list of responsibilities, please refer to the Role Profile.

About You

You will need to be someone who has a passion for communications and creating engaging content.

Digital communications feature heavily in the role so it would be beneficial if you are proficient using web-based publishing platforms such as blogs, social media and email alerts.

You will be able to tailor your communications style to suit your audience.

The role requires you to be versatile and flexible in your approach to work, able to effectively prioritise your work and deliver against objectives.

You will be enthusiastic, creative, and a team player.

You will have excellent interpersonal skills, and the ability to build and maintain strong working relationships with internal stakeholders such as service designers, operational teams, and doctors; and external stakeholders such as the Government Digital Service (GDS) and Department for Transport central office.

DVLA are following government guidelines and the majority of Communications staff are currently working from home. This is likely to continue until the end of 2021, this however is under continuous review. Once it is possible to do so the current expectation is that Communications staff will be located in the Swansea office to allow for ongoing support, development and collaboration with colleagues.


We'll assess you against these behaviours during the selection process:

  • Communicating and Influencing
  • Making Effective Decisions
  • Managing a Quality Service

Technical skills

We'll assess you against these technical skills during the selection process:

  • Government Communication Service - Insight (AIOs/IOs ) The link to the GCS Framework can be found here
  • Government Communication Service - Ideas (AIOs/IOs ) The link to the GCS Framework can be found here
  • Government Communication Service - Impact (AIOs/IOs ) The link to the GCS Framework can be found here


Being part of our brilliant Civil Service means you will have access to a wide range of fantastic benefits. We offer generous annual leave, attractive pension options, flexible working, inclusive working environments and much more to support a healthy work/life balance.

If you would like to read more about the great opportunities and benefits of working at DVLA visit our Careers website.

Things you need to know Security

Successful candidates must pass a disclosure and barring security check.

People working with government assets must complete basic personnel security standard checks.

Selection process details

This vacancy is using Success Profiles, and will assess your Behaviours, Strengths, Experience and Technical skills.

We are closely monitoring the situation regarding the coronavirus, and will be following central Government advice as it is issued. There is therefore a risk that recruitment to this post may be subject to change at short notice. In addition, where appropriate, you may be invited to attend a video interview.

Please continue to follow the application process as normal and ensure that you check your emails regularly as all updates from us will be sent to you this way.

How to Apply

As part of the application process you will be asked to complete a CV and personal statement. Further details around what this will entail are listed on the application form.

For your CV and personal statement, please provide detailed evidence of your experience of the following:

- Using your strong understanding of a range of online and offline communications channels, to effectively deliver information.
- Seeking and identifying opportunities for content to be made more effective by developing recommendations for continuous improvement using available insight and digital tools.
- Writing clear and engaging content for a range of communication channels.
- Working as part of blended teams alongside stakeholders to create and deliver content for the best customer experience.

The sift is due to take place on 8th November 2021.

Interviews will be held week commencing 22nd November 2021.

This interview will be conducted via a video interview, details of which will be provided to you should you be selected for interview.

If invited to interview, this may consist of a range of question types. These could include questions around behaviours and how you would respond in any situation as well as specific examples of things you have done.

We will try to meet the dates set out in the advert. There may be occasions when these dates will change. You will be provided with sufficient notice of the confirmed dates.

The selection process will be designed specifically for the role. As a result, your assessment could include:
• an interview and a written exercise

You’re encouraged to become familiar with the role profile, as you may be assessed against any of the criteria recorded within.

The Department for Transport alongside other Government Departments recruit using Success Profiles. This means for each role we consider what you will need to demonstrate in order to be successful. This gives us the best possible chance of finding the right person for the job, drives up performance and improves diversity and inclusivity.

For further information on Success Profiles visit our Careers website.

If you are experiencing accessibility problems with any attachments on this advert, please contact the email address in the 'Contact point for applicants' section.

Further Information

To learn more about applying for a role within the Department for Transport, visit the Application Process page of our Careers website.

Before submitting your application, we encourage you to visit our Things You Need to Know page for further information about applying for a role within the Department for Transport and the Civil Service.

Throughout this job advert there are links to the DfT Careers website, which provides you further information to support your application. Should you be unable to access the information on our website, please email for assistance.

Feedback will only be provided if you attend an interview or assessment.

Nationality requirements

This job is broadly open to the following groups:

  • UK nationals
  • nationals of Commonwealth countries who have the right to work in the UK
  • nationals of the Republic of Ireland
  • nationals from the EU, EEA or Switzerland with settled or pre-settled status or who apply for either status by the deadline of the European Union Settlement Scheme (EUSS)
  • relevant EU, EEA, Swiss or Turkish nationals working in the Civil Service
  • relevant EU, EEA, Swiss or Turkish nationals who have built up the right to work in the Civil Service
  • certain family members of the relevant EU, EEA, Swiss or Turkish nationals

Similar jobs

Similar jobs