Associate Omnichannel Manager, UK

Recruiter
Pfizer
Location
Tadworth
Salary
Negotiable
Posted
04 Nov 2021
Closes
04 Dec 2021
Ref
4828319
Hours
Full Time
Contract Type
Permanent

ROLE SUMMARY

The Associate Omnichannel Manager role contains a strong technical element, working very closely with brand marketing teams, medical, customer facing leads and digital champions across the business.

Key areas of focus include:

  • Delivery of HCP channel and content strategy in line with {Above Brand/ Business Unit} operating plan
  • To be an integral member brand marketing and cross functional teams, driving execution of digital, advising and providing input into the development of brand operational plans
  • Campaign management and performance; using analytics tools such as Google and Adobe to map customer journeys and provide insight to support future roadmap
  • Expand e-Permissions and Pfizer Pro registration rates using SEO. Ensure retention of active customers.
  • Support and drive evolution of Pfizer Pro Hub
  • Develop relationships with key internal stakeholder to improve customer journeys and experiences e.g. Customer Contact Centre, medical information.
  • Lead external user groups with key stakeholders to improve customer interactions across channels and investigate co-creation opportunities.
  • Arrange and attend stakeholder meetings with technical team, ensuring projects requirements are delivered within established timescales and on budget.
  • Management of agencies and third-party suppliers, including DME.
  • Support brand teams and medical to simplify and navigate digital innovation.
  • Champion Digital across the business to ensure it is considered and used effectively.
  • Communicate channel and platform content/functionality updates.
  • Maintain high compliance standards across omnichannel assets in line with Future of Content policy and guidelines and APBI Code of Practice.


Remit:

  • Lead initiatives and apply analytical skills to maximise revenues across the {Above Brand/ Business Unit} portfolio, through improved engagement with HCP in both the NHS and private market.
  • Demonstrate an omni-channel mindset and a strong change management approach to win hearts and minds and accelerate digital uptake across the BU.
  • Create and deploy communications for brand specific & above-brand digital initiatives to assist with awareness and buy-in to digital across the business and within the field.
  • Use experience in developing and managing integrated digital campaigns in an omni-channel environment.
  • Apply an astute eye for detail to manage and optimise our digital activities, ensuring we generate timely and engaging content to drive engagement.
  • Utilise expertise and understanding of the importance of customer experience - track customer journeys across channels and platforms, delivering an unfragmented and consistent customer experience across all touchpoints to improve online interactions.
  • Apply a strong comprehension of email, content, UX, search, PPC, paid social, video and Omnichannel marketing.
  • Apply understanding of the importance of data analytics and be able to translate into actionable insight to support future developments.
  • Use a thorough comprehension of CANVAS platform to support the creation and deployment of content across Pfizer channels.
  • Working and multi-tasking under pressure, respond quickly to changing situations in complex project environments, prepare responses/narrative quickly and clearly and use personal initiative.
  • Have a strong comprehension of compliance with relevant internal and external (e.g., Global SOP relating to promotion, ABPI Code of Practice, Future of Content) policy and procedures.

BASIC QUALIFICATIONS

  • Graduate or Graduate equivalent
  • Marketing background
  • Strong project management skills
  • Must have excellent organizational skills/ ability to manage multiple projects in a fast-paced environment
  • Fluency in English Language

PREFERRED QUALIFICATIONS

  • University degree preferred
  • Multi-channel marketing experience
  • Understanding of measurement and metrics; SEO; website strategy and social media
  • Strategic thinking capability
  • Negotiation skills - internal and external
  • Knowledge of UK healthcare system
  • Experience of working within the ABPI Code of Practice framework