Marketing Lead - Planning and Strategy

11 Nov 2021
11 Dec 2021
Full Time
Contract Type
Want to do the best work of your life? With 24 million customers in 6 countries, make your mark at Europe's leading media and entertainment brand. A workplace where you can proudly be yourself; our people make Sky a truly exciting and inclusive place to work.

Responsible for leading on the development and evaluation of Sky's marketing strategy for Broadband including delivering consumer and market insight, campaign & media strategy inputs and marketing performance evaluation.

This role sits within the Sky Broadband marketing team, which consists of four key pillars; 'Advertising and Campaigns', 'Customer', 'Product' and 'Planning'. This role leads the planning function.

What you'll do:

* Lead on short term/quarterly planning projects liaising with head of advertising & campaigns, media & creative agencies and go-to-market teams to ensure effective briefing.
* Deliver regular measurement and reporting on key business and brand metrics for the team, looking for trends and useful insights.
* Take a lead on marketing performance understanding, developing the weekly dashboard to provide a detailed view on the effectiveness of our marketing activity.
* Develop clear understanding of campaign performance and clear recommendation in partnership with central strategy team.
* Champion media trends and effectiveness insight for the team, understanding the role and strengths of channels within the wider plan, and develop recommendations for optimisation and testing.
* Work with the consumer strategy team to develop and communicate a deep understanding of our competitors and implications for our team.
* Support ad hoc planning projects to drive continuous improvement across the marketing teams.
* Be the go-to person for the Broadband marketing director on all things planning, marketing/ brand strategy, insights and performance.

What you'll bring:

* Experience working in a TTL marketing team, including cross functional working with commercial / product / research.
* Managing and influencing multiple internal and external stakeholders up to MD level.
* Problem solving and the ability to creatively resolve challenges
* An understanding of the role and strengths of different media channels, on- and offline.
* An appreciation of how to measure marketing performance and campaign development processes.
* Strong organisational skills, time management and attention to detail.
* The ability to visualise complex plans / data and explain to others.
* The ability to build and maintain strong working relationships with internal and external stakeholders, and have a collaborative and positive attitude.
* The ability to work at pace and a resilient nature to adapt to changing business needs.
* A passion for marketing and desire to leave a mark on the category.

The Rewards:

There's a reason people can't stop talking about #LifeAtSky. Our great range of rewards really are something special, here are just a few:

* Sky Q, for the TV you love all in one place
* A generous pension package
* Private healthcare
* Discounted mobile and broadband
* Access a wide range of exclusive Sky VIP rewards and experiences

Where you'll work:


Our Osterley Campus is a 10-minute walk from Syon Lane train station. Or you can hop on one of our free shuttle buses that run to and from Osterley, Gunnersbury, Ealing Broadway and South Ealing tube stations. There's also plenty of bike shelters and showers.

On campus, you'll find 13 subsidised restaurants, cafes, and a Waitrose. You can keep in shape at our subsidised gym, catch the latest shows and movies at our cinema, get your car washed and even get pampered at our beauty salon.


We take pride in our approach to diversity and inclusion: we've been recognised by The Times and Stonewall for this, and we've committed £30million to support the fight against racial injustice. We've also set ambitious targets for increasing ethnic diversity and representation throughout our organisation.

At Sky we don't just look at your CV. We're more focused on who you are and your potential. We also know that everyone has a life outside work, so we're happy to discuss flexible working.

And we'll do everything we can to support you during your application. If you need us to make any adjustments to our recruitment process, speak to our recruitment team who will be happy to support you.

Why wait?

Apply now to build an amazing career and be part of a brilliant team. We can't wait to hear from you.

To find out more about working with us, search #LifeAtSky on social media. A job you love to talk about.

Just so you know: if your application is successful, we'll ask you to complete a criminal record check. And depending on the role you have applied for and the nature of any convictions you may have, we might have to withdraw the offer.

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