Website Content Manager (Fixed Term Contract)

Location
Halifax
Salary
Negotiable
Posted
28 Jun 2022
Closes
11 Jul 2022
Ref
073247
Hours
Full Time
Contract Type
Contract

At Lloyds Banking Group we're transforming our marketing - embracing the latest technologies whilst investing heavily in our systems, capabilities, and people. We're striving to lead the industry sector in Digital Marketing, and customer experience, especially in the creation of needs-based content marketing and digital journeys.

The next phase of which is the creation of a dedicated team responsible for the strategic optimisation of website content across our retail banking brands, as we seek to realign content based on customer needs and our segmentation strategy, rather than the product centric approach we take today.

This role will help to drive the strategic optimisation of website content across our retail banking brands, as we seek to realign content based on customer needs and our segmentation strategy, rather than the product centric approach we take today.

You'll work with the Website Content Senior Manager to redefine how our websites surface content to customers and will have to work collaboratively with the BCE squads, the SEO Team as well as contacts across CCO, DC&E, Group Analytics and Group Transformation more broadly.

Using data and customer insights to drive out requirements, ensuring that customer engagement and performance data are the main driver of our decision making, enabling us to build best in class customer journeys across our web estates.

Location & Ways of Working:

Our team is based across Halifax and Chester therefore we'll need you to be based a commutable distance from one of these areas. We work in a hybrid model, splitting our time between the office and working from home.

Please note this vacancy is a 12 month Fixed Term Contract opportunity.

Some of the activities you'll be involved in are:

  • Relentless focus on creative excellence, improving customer journeys and creating better experiences. Experience in developing and implementing complex content marketing campaigns. Strong production experience of digital assets.

  • This role will help redefine how our websites surface content to our customers and will have to work collaboratively with the BCE squads, SEO Teams, as well as contacts across CCO, DC&E, Group Analytics and Group Transformation more broadly.

  • Establish excellent collaborative working relationships with key partners and aligns them in ways that ensure action and drive the delivery of plans.

  • Skilled in translating complex data into useful insight, and able to make data-informed recommendations based website analytics.

  • Good understanding of customer segmentation strategy and the required translation into audiences for Customer Engagement. Able to identify of key moments in customer journeys to inform target experience design and optimisation.

  • Work with internal colleagues across CCO and Transformation.

Requirements:

  • Self-motivated, and able to manage time effectively.

  • You'll have a background in successfully implementing content driven marketing campaigns with a detailed understanding of our customer segmentation strategy

  • Demonstratable passion for digital journeys, with working knowledge of how to build effective online content and customer journeys.

  • You'll have a detailed knowledge of performance drivers for content driven marketing

  • Accurate, clear and concise communication (written and verbal)

  • Attention to detail

  • Positive and proactive attitude

  • Reliable and organised

Sound like you?

In return, you'll enjoy our dedication to your ongoing personal and professional development. Here, you'll grow as a person and develop your career. As a valued member of our team, we'll support to grow and advance you through excellent training and progression opportunities. Our customers' experience and success starts with yours.

We'll give you a broad remuneration package which includes:

  • Discretionary performance share bonus

  • A generous pension contribution

  • 28 days leave plus bank holidays

  • A flex cash pot you can adjust to suit your lifestyle

  • Private Health Cover

  • Access to Share schemes* subject to eligibility date

We're an equal opportunity employer and deeply value diversity within our organisation. We'll ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Together we make it possible.

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