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Assistant Marketing Manager

Employer
Lloyds Banking Group
Location
Bristol
Salary
Negotiable
Closing date
21 Aug 2022

Job Details

At Lloyds Banking Group we're redefining our marketing - embracing the latest technologies whilst investing heavily in our systems, capabilities, and people. We're seeking to lead the industry sector, especially in the field of highly targeted and personalised communications.

Working across our Black Horse and Lex Autolease brands within the LBG portfolio, we're looking for an experienced Assistant Marketing Manager to join the Transport marketing team, where the focus is on developing and delivering best in class B2B marketing campaigns to our corporate customers and intermediaries.

The role will support in delivery across a range of channels from 1-2-1 direct marketing (direct mail and email), Social Media, Press, Evens and Sponsorships, working with colleagues across the business, and internal; and external; agencies to delivery campaigns to plan and within budget.

Continuous learning is important, helping in the development of strong test and learn strategies and performance analysis to develop campaigns over time and communicating these results with key collaborators.

Location and Ways of Working

The role will be within our Bristol hub therefore we'll need you to be based a commutable distance from this area. We work in a hybrid model, splitting our time between the office and working from home.

Key Accountabilities:

  • Working closely with business divisions, the wider marketing team, and the agency portfolio to develop and complete campaign plans and deliverables.

  • Support in the development of Audience Strategies, to champion the customer from all perspectives.

  • Developing Performance dashboards and defining actions to build marketing contribution.

  • Ongoing monitoring of campaign performance and external market factors to continually review and refine plans and drive the best possible results.

  • Analyse results and draw valuable and practical insight and communicate these across a wider partner group.

  • Ensuring accurate and effective day to day budget management.

  • Staying abreast of the latest brand thinking, brand communications plans and customer insight, and applying to conversion plans.

Skills and Experience we're looking for:

  • Proven marketing experience, preferably in a B2B environment.

  • Experience of working with internal business divisions and external agencies.

  • Strong partner management skills, the ability to clearly articulate plans.

  • Strong analytical skills.

  • Work well in a team.

  • An understanding of marketing communications development.

  • Able to work at pace and under pressure.

  • Taking ownership of tests and project plans.

Sound like the role for you?

In return, as a multi-brand, multi-channel business, we have the scale and breadth to provide a diverse range of personal development and a career that's enriching and full of opportunity.

As well as a competitive salary, you'll receive:

  • A Discretionary Performance Bonus Award

  • Generous pension contribution

  • 28 Days leave plus bank holidays

  • A flexible cash pot (4% of base salary) to spend on benefits to suit your lifestyle

  • Private health cover

  • Access to Share Schemes

So, be a key part of a team with the chance to be your whole and best self as we journey to lead the Consumer Finance sector in conversion marketing, and to ensure our brands remain distinctive and effective. Be part of the future of marketing!

We're committed to building a workforce which reflects the diversity of the customers and communities we serve. Join us and be part of an inclusive, values-based culture passionate about making a difference.

We'll ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Together we make it possible.

Company

We’re creating an organisation that attracts, retains and develops the best talent in the industry, and one that openly embraces diversity too. But more than that – we want to be a great place to work. We invest in our people, offering the best training and coaching, and by encouraging them to contribute to our leading corporate and social responsibility practices. We offer flexible working hours and days, under our Work Options scheme. This means that you can have a challenging and rewarding career, and still have an ideal work/life balance.

Flexible working is at the heart of our strategy. We’re re-imagining where, when, and how our people work, with new approaches designed to meet the ever-changing needs of customers and colleagues. These include increasing our use of remote-working tools and technology, as well as placing less reliance on a 9-to-5 mindset. For many of our office-based colleagues, we work in hybrid ways which involves spending at least two days per week or 40% of their time at one of our office sites.

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