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I have written an e-book for mumpreneurs called Marketing to Mothers, which you can find on Amazon. It has been written specifically with the aim of guiding marketing novices step by step through the process to ensure you get it right, at the same time relating this to targeting Mums, as I would say most Mums setting up in business tend to target other Mums.
My best advice would be make sure you plan your marketing before launching in to it, as I have seen a lot of small businesses spending lots of money which is not targeted and focused in its approach, and remember that no one thing is going to transform your business.
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