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In our experience poor communication is one of the primary reasons why benefits schemes do not achieve their expected potential level of response.
Organisations must consider how they will communicate effectively to employees to ensure that they understand the advantages to them, and what they must do to acquire them. HR departments must stop introducing schemes as merely a tick-box exercise without objectives for active participation. Sharing employee’s experiences via the company intranet or magazine and using on-site roadshows, posters, phone apps, e-newsletters, e-forums, chat rooms and SMS to highlight key benefits will have a noticeable impact on take-up rates.
Once employees see for themselves the benefits, then the employer’s job is done.
Head of Business Development
The Voucher Shop
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