Never Give Up Darling

If there is one phrase that makes my children raise their eyebrows in despair I’m sure it’s ‘Never Give Up, Darling’. Much as I try to resist, when they’re facing their own challenges I trot it out every time.

Don’t get me wrong, I’m not a pushy mum. Really I’m not. But I do want them to learn that, if they really want something, they should keep trying until they get it. As long as they don’t hurt anyone else in the process.

Aside from the children, it’s a phrase that crops up more and more regularly in the running of trulyme.co.uk. Even the best businesses with the most innovative people are having a tough time and I find myself up against more and more obstacles as every week goes by. From the obvious (raising finance) to the less obvious (gaining the confidence of potential partners) you have to jump higher and talk smarter than everyone else.

Today I had a situation where I wanted something so badly for my business the thought of failure was rendering me useless.  I had put off making the phone call for days and days.  Sat drinking my mug of tea, I gave myself the 'Never Give Up Darling' rant.  As always, it was followed up by the real desire to fight for my business and my fingers were punching in the number before I could catch a breath.

It’s at these moments that I seem have the most significant successes. Perhaps it’s because I’m most fired up, most passionate when I’ve given myself that little talking to.  Sure enough, the call was worth it.  And even if it hadn't been, I would have kept on making the call until I got the result I wanted.

So, whatever your business, whatever your work, perhaps allow me a little place on your shoulder to whisper into your ear when things seem a little tough. And if you end up raising your eyebrows in despair, at least you’ll know how my poor kids feel…