Award recognises hard work of mum franchisee

A working mum franchisee has won the Bronze Award at the annual British Franchise Association HSBC Franchisee of the Year Awards for her efforts in expanding a children's singing and movement classes franchise.

Eve Kay of Jo Jingles in Frodsham, Cheshire was honoured in recognition of her efforts in expanding the franchise across the whole North West region, in a difficult economic environment. She also named regional winner for the North at the ceremony last night.

Cathryn Hayes, Head of Franchising at HSBC, commented: “This year’s finalists have clearly demonstrated a passion for their business – support from their franchisor and other franchisees in their network means that they are not in business alone which has allowed them to really focus on delivering excellent customer service, a common thread running through their stories. Keith Ellwood demonstrated how tenacious customer relationship management can help shape business growth. His enthusiasm for his business is clear and his work over the past 12 months has propelled his business towards a phenomenal future.”

Sean Hammond, Head of Franchising at Express Newspapers, said: “It’s great to see so many enterprising franchisees come forward and showcase great business practice; we were blown away by the stories of the people behind the brands. Many congratulations to all of the individuals we have seen over the course of the awards who have set such a high business practice standard.”

Brian Smart, Director General of the British Franchise Association (bfa), said: “Each year we are captivated by the stories that are showcased by franchisees. It’s brilliant that these awards can highlight such great ethical business practice among the industry and recognise the work of so many talented businesspeople.”