‘44% of side hustlers are parents’



The number of side hustlers – individuals who run their own business on top of their day job – has risen by 32% in the last decade, according to a report by GoDaddy and Centre for Economics and Business Research.

The report, “Side hustle: a way of life, not work” reveals that 44% of side hustlers are parents with at least one child under 19 living at home.

Almost half of side hustlers (48%) spend less than five hours a week on their side hustle. According to Cebr research, side hustlers have boosted the UK economy by £14.4 billion to the UK, with every 1,000 side hustles creating an extra 876 jobs. In 2016, 600,000 jobs were supported by the side hustling movement in the UK.

Previous research released by GoDaddy revealed that the majority (56%) of employees with a “side hustle” make £500 – £5,000 in extra income per year and 48% of employees started their “side hustle” to develop a passion or hobby.

Go Daddy says Google Trends shows that there has been a 62% increase in “side hustle” as a search term in the UK compared to last year.

Side hustler and GoDaddy employee, James Vincent-Jones hosts a super cars YouTube channel outside of his 9-5. I always thought you would have to give up your day job to run a business – but in this case my side hustle helped me get my day job. I’ve been interested in supercars since I was a child, and filming was a hobby until I started gaining more followers and decided to turn it into a side business. I mentioned my side hustle when interviewing at GoDaddy and it set me apart from other candidates.”

Digital Mums co-founder, Kathryn Tyler, started the business that digitally upskills women as a side hustle. She said: My motivation to set up my own side hustle was to grow something that I was passionate about and, crucially, in control of. More and more, I am seeing the parents we work with looking to achieve a better life balance and pursue their creative passions.”

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