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Forty-three returners will take part in a pioneering media, comms and PR industry-wide back to work programme in March.
A pioneering returner programme for people in PR, marketing and communications will begin its next programme in March with 40 delegates, including two men.
The six-day boot camp takes place at H+K Strategies and RG/A. The average age of participants is 43 and 45% are from a PR and Comms background and 55% Marketing. 35% have a BAME background and two are dads.
Back2businessship is an intensive re-orientation back-to work programme for marketing, comms and PR professionals who have taken time out to raise their family or have had other caring responsibilities and are now looking to get back into the workplace and kick start their career. 75% of previous delegates are now back in work.
This year media training for the delegates will be delivered by broadcaster and journalist Kate Garraway (presenter at Smooth Radio and co-anchor of Good Morning Britain on ITV).
H+K Strategies, Chartered Institute of Marketing (CIM), The Advertising Association, Nationwide and Ofcom, WOMBA, Ginibee and Brands with Values are new partners in association with delivered by f1 recruitment alongside long-term associate partner R/GA. f1 Recruitment has been the delivery partner since 2014 and finances the programme.
“We launched in 2014 and 5 years on back2businessship has already helped over 100 returners re-join the workplace in permanent or flexible working roles,” said Amanda Fone CEO of f1 recruitment and co-founder of the programme.
The back-to-work programme includes modules on career planning, presentation skills, changes and progress in the world of work candidates left behind including digital, social media & creative, data analytics, the myths & reality of AI in marketing, how to attack the jobs market and apply for roles and how to manage your first 90 days back in the workplace. There will be a range of coaching and training sessions led by industry professionals as well as case studies and presentations by inspirational women and men who have returned to the workplace successfully after a career break raising a family.
The final day of the programme features the ‘company speed dating’ session where representatives from leading agencies and recruitment directors from top companies attend to meet delegates. Companies that have attended previous years’ speed dating events include Nationwide, Oracle, R/GA, Golin, Save the Children, FHF, English Cricket Board, HP Inc, Chelsea FC, Mullen Lowe Salt, Omnicom Media, Saatchi & Saatchi, We Work, H+K Sport, CBI, Jack Morton Worldwide and many more household names.