Battle for talent increasing in the light of Brexit, says survey

Nearly three-quarters of HR professionals expect the competition for well-qualified talent to increase post Brexit and nearly two-thirds predict further difficulty recruiting senior and skilled employees over the next three years, according to a new survey.

The latest Chartered Institute for Personnel and Development/Hays Resourcing and Talent Planning Survey of more than 1,000 HR professionals found that recruitment difficulties are already being reported by three quarters of HR professionals and nearly two thirds agree that the skills needed for jobs in their organisation are changing.

The survey shows professionals with leadership, digital and commercial awareness skills are most likely to increase in demand over the next 12 months. However, despite a recognition of the need for smarter, more targeted recruitment, less than a fifth say their organisation currently measures the return on investment of their recruitment activity. Similarly, over half say their organisation doesn’t calculate the cost of people leaving the business, despite labour turnover at its highest since 2007.

Claire McCartney, Associate Research Adviser at the CIPD, called for employers to do more measuring and evaluating, such as tracking turnover rates for new hires, and to strengthen their recruitment and talent strategies “based on a real understanding of their existing talent profile”.

She added that increasing competition for talent “is highlighting the need for organisations to position themselves as an employer of choice”.  The survey shows almost nine in 10 organisations have been making efforts to improve their employer brand in the last year.

Further highlights of the survey include:

  • 61% strongly disagree or disagree that technology and automation has replaced some of the jobs in their organisation
  • Over half of organisations conduct all recruitment activity in-house, but there is an increasing trend to combine in-house and outsourced approaches
  • More organisations this year are currently offering and plan to offer apprenticeships. However, nearly a third believe that the current system of education is poor at equipping young people with the skills their organisation needs
  • The most popular method of selection this year is competency-based interviews, overtaking interviews based on CV/application forms in popularity
  • An increasing proportion of organisations use distance interview techniques such as telephone


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