BBC pledges to push against the barriers that hold back women

 

The BBC is to investigate what gaps and barriers are holding back women and how they should be addressed in order to make the BBC an exemplar for other organisations, the corporation has announced.

Director-General Tony Hall has appointed Director of BBC Scotland, Donalda MacKinnon, to drive a push for greater equality, with a target of women taking half of senior management and on-air roles by 2020.

The BBC has pledged to look at the best examples from other organisations to see how the best initiatives can be implemented by the BBC; consider whether there are good ideas and schemes within specific parts of the BBC which should now be rolled out more widely; explore different options for part-time and flexible working as well as the value placed on these roles; and establish whether it could be made easier for people to return to work following maternity and career breaks.

The BBC  says it wants to take action swiftly and “make a real difference”, so Donalda will produce initial recommendations for Tony Hall by the end of June.

The project will consider working practices, policies and procedures, practical support, recruitment and professional development, leadership and management development, culture and behaviours.

Donalda MacKinnon says: “We have a bold ambition – we want the BBC to be the best place for women to work.

“Flexible working, jobshares and development programmes already make it easier for some, but by bringing in the very best new ideas from outside as well as inside the BBC, we can do even more and aim for everyone to reach their potential.”

 



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