Campaign launched for flexible new jobs

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A major campaign to promote quality new flexible jobs is launched today. is supporting the ‘Hire Me My Way’  campaign – an ambitious national initiative to unlock one million quality job vacancies to part-time and flexible working, ending the exclusion of flexible workers from decently paid jobs in the UK.

At present, flexible workers are distinctly disadvantaged when it comes to applying for new jobs, with new research from flexible working experts Timewise highlighting that 79 per cent of people searching for part-time or flexible jobs feel the jobs market for them is broken.

Hire Me My Way, funded by the Big Lottery Fund, will showcase a range of employers that have made a firm commitment to ‘flexible hiring’, that is, being open to conversations about flexibility at the point of hire – from Day One.

Low level of flexibility

Timewise’s annual Flexible Jobs Index highlights that only 8.7 per cent of job vacancies – with salaries of £20,000 per year or more FTE (full time equivalent) – offer some degree of flexibility.

The Hire Me My Way campaign, in partnership with EY, is also backed by a wide range of employers, business groups, equality campaigners and social reformers, who all agree that flexible hiring is a necessity for business, the economy and society. These include 19 private and public sector employers and organisations such as the Confederation of British Industry (CBI), British Chambers of Commerce (BCC), the Recruitment and Employment Confederation (REC) and the British Retail Consortium (BRC); policy makers and researchers such as the Resolution Foundation; and organisations representing people who need flexibility, such as

Employers who are happy to discuss flexibility in the hiring process are being asked to come forward and provide a public statement detailing how. People who need flexibility are also encouraged to add their voice to the campaign, on the Hire Me My Way website.

Recruitment advertising needs to catch up

Timewise co-founder & joint CEO Karen Mattison, who have put the campaign together, says: “Modern work has changed, with half of the UK workforce now working flexibly. The problem is that how we advertise jobs simply hasn’t caught up, leaving people who need a flexible or part time job completely confused and stuck. Now it’s time for UK businesses to respond to what candidates want: if you are open to hiring someone flexibly – at the point of recruitment – say so. Join Hire Me My Way and make yourself known – directly to the people who want to work for you.”

Gillian Nissim, founder of, says: “We are proud to be supporting the Hire Me My Way campaign. We know there is a huge demand for new flexible jobs. This was the reason I set up As we celebrate our 10th anniversary this year, it is clear that a lot of progress has been made in terms of getting the message over to employers that flexible working is good for business. However, there is still a reluctance to clearly state in job adverts that flexible working is a possibility from day one in a job. That means many highly experienced and skilled people are stuck in the flexible jobs they have and find it difficult to progress their careers. This is surely not beneficial to either those employees or to employers who may be missing out on that talent pool. We urge employers to think through their flexible working policies and ensure they extend from recruitment onwards.”

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