Company analyses top family-friendly firms

PR firm Lem-uhn has done an analysis of the FTSE 100’s most family friendly firms.

Office desk with notepad saying "Parental leave"


Insurance company Aviva has the best parental leave and reproductive health policies in the FTSE100, according to a new study, with JD Sports and Coca-Cola scoring the lowest.

The study by PR agency Lem-uhn analyses updated maternity, paternity and adoption leave policies currently offered by FTSE 100 companies. It also analyses additional benefits to support working parents, such as fertility leave, pregnancy loss support and shared parental leave schemes. Each company receives a score out of 10.

Aviva attained a triple 10 score across maternity, paternity and adoption leave, offering employees six months of full pay across the board. Lem-uhn also singled out Aviva’s policy giving all UK parents half a day of additional leave to support their child’s first day at a new school and the option to take up to 35 hours of pro-rated, paid leave per year, as well as 35 hours of urgent time off for dependents. They can also take up to three months of unpaid leave.

The survey found JD Sports scored the lowest, offering employees just three weeks of paid maternity and adoption leave. Lem-uhn also says the company offers minimal benefits tailored towards working parents. Rightmove and Ocado are also highlighted for having no clear outline on adoptive leave policies and offering a less balanced split of maternal and paternal leave.  Another company singled out is Coca-Cola, which gives UK employees 12 weeks maternity leave and six weeks paternity and adoption leave – which Lem-uhn says equates to 78% less paid leave than the FTSE 100 average.

Lem-uhn adds that financial services have some of the best family-friendly policies, with 30% of in the top 10 in this sector and Natwest Group PLC emerging as the front-runner.

Riannon Palmer, Founder of Lem-uhn, said: “Good maternity and paternity policies are not just benefits; they are essential investments in the workforce of tomorrow. By providing robust parental leave, companies don’t just support the health and well-being of their employees and their families; they also cultivate a culture of loyalty and productivity. It acknowledges the dual roles employees play as both contributors to the workplace and members of their families.

“FTSE 100 companies should be investing in the benefits their employees care about. Firms like Aviva, which lead by example, understand that when you support parents, you’re building the foundation for a more inclusive and sustainable workplace.”

*The full data tables can be accessed on Lem-uhn’s blog here.

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