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Cv expert Emma Alkirwi offers some advice on how to use LinkedIn and your cv to your best advantage.
There has been an increasing debate over whether you should use your LinkedIn profile to apply for jobs and whether cvs are now becoming outdated and no longer relevant.
For the avoidance of doubt, we provide both cvs and LinkedIn profiles and therefore I have sought to be unbiased in my opinion.
Firstly, I think both cvs and LinkedIn profiles have their place and can be very effective as long as they are used correctly.
LinkedIn is a fantastic way to increase your public presence, do business, showcase your recommendations and offer an insight into your skills, experience and what it is like to work with you. However, LinkedIn profiles cannot do certain things and I believe cvs are very much still required to apply for positions and secure an interview. I have set out below why cvs are the most appropriate tool when you are applying for positions:
Where LinkedIn can be very effective is in raising your profile, getting you headhunted and promoting your industry knowledge, experience and network. This can help you to be invited to apply for a role.
Whatever your view on the CV vs LinkedIn debate, remember both need to be written well and used appropriately. Poor layout, spelling and grammatical errors or unprofessional language can be damaging. Even though LinkedIn may appear more business-like and/or casual it is still important to use formal language and keep things strictly business.