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Achieving diversity is the biggest challenge facing graduate recruiters, according to new analysis.
Graduate recruitment among the country’s top employers expected to increase by 3.6%, come September, after a fall last year, according to analysis from training specialists The Knowledge Academy.
Based on research by High Fliers, the Knowledge Academy found ‘achieving diversity targets’, such as gender, to be the number one challenge for graduate recruiters in 2018 – with 74% choosing saying it was a major challenge.
This was closely followed by ‘improving students’ perception’ (55%), ‘increasing the quality of graduates recruited’ (46%) and ‘achieving social mobility targets’ (44%). Lesser issues, which still pose a challenge, include a ‘limited graduate recruitment marketing budget’ (29%) and ‘increased competition from other employers’ (27%).
The UK’s leading employers have used a wide variety of promotions to publicise their graduate programmes during the 2017-18 recruitment season. The biggest change in 2018 is an increase in ‘promotions on social media’, with more than three-fifths (63%) of graduate recruiters confirming they have stepped up their use of online channels.
More employers than last year have participated in promotions such as ‘skills training sessions’ (27%) and ‘campus presentations’ (22%) while almost every major graduate employer has been working with ‘university careers services’ (19%) this year. ‘Careers fairs’ (19%), ‘email services’ (17%) and ‘promotions on graduate recruitment websites’ (16%) were also used and the use of ‘recruitment apps’ is steadily increasing – experiencing a 13% surge in the past year alone.