Initial Investment

£4,995 +VAT

Training provided



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At Diddi Dance we enhance children’s endless energy through funky, full of fun dance sessions that increase confidence, coordination & creativity in children under 5 years old.

We are the only preschool dance provider that covers 16 different dance styles with lesson plans that enhance & compliment the EYFS framework.

As an award-winning service provider & franchise company we are passionate about our mission – to get children moving!

Diddi Dance started in 2003 when a lack in preschool dance classes from children 16 months upward that allowed them to freely explore movement in a fun yet structured environment was noticed.

In 2006, after Diddi Dance’s initial sucess, it was realised that a flexible business opportunity for individuals wanting to find that perfect work/life balance was possible.

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With a proven franchise system that has been running for over 10 years, more than 40 franchises running across the UK, accreditations & endorsements from both the Children’s Activities Association (CAA) & Exercise Movement Dance UK (EMDUK) and more than 10 franchise industry awards to date we have found our franchise opportunity works perfectly for individuals who want to be in business for themselves, not by themselves.

About You

Get set up to run your own FUN & FUNKY pre-school dance sessions
Anne-Marie and the team at diddi dance HQ guide and support people just like you to set up and run their own pre-school dance business. Flexible to fit around family life, you can operate solo or grow your business with teachers delivering the programmes.

Join a close family of 40 franchisees who actively support each other, celebrating the highs and cushioning the lows. At our two-day annual conference, ideas are shared and innovations rolled out, with everyone having a voice.

People love being a part of the network so much that we’re proud to have received a 5-star rating every year from the industry’s independently researched ‘franchisee satisfaction survey’.

Over a decade of winning awards for excellence
diddi dance founder Anne-Marie has been bringing together pre-school children for fun and funky dance sessions since 2003, with the franchise running since 2010. There is a real focus on excellence throughout the network, which has led to numerous award wins for service delivery and franchising best practice – including Inspirational Woman in Franchising 2019.

Anne-Marie has been a strong force in bringing standards to the sector with diddi dance being a founding member of the Children’s Activity Association (CAA). The CAA Gold membership standard involves endorsement from a child psychologist following observed sessions. Franchisees also benefit from cheaper insurance with this membership.

As one of the market leaders, diddi dance also receives celebrity endorsements, licenses with the latest kids’ trends and national TV exposure. Some recent examples where all franchisees have benefitted include: a license we had with PJ Masks, our appearance on Strictly in 2018 and Sam & Billie’s ‘The Mummy Diaries’ in 2019.

About the Person

At diddi dance we are looking for highly motivated individuals who have the passion & drive to run their own business and make it a success, but want to do it as part of something bigger and not on their own.

To be successful you need to have a:
• Strong attention to detail
• Passion for engaging children in dancing
• Supportive family and/or partner
• Desire to listen and learn from us
• Dislike for office hours and being away from your kids!

Previous business or dance experience is not necessary thanks to our focus on training and support to help all franchisees to succeed.

Financial Information

Double your money!
There are few investment opportunities quite as fun, funky and rewarding as running your own pre-school dance business.

diddi dance can provide a great second income for your family, and it’s proven that you can more than double your initial £4,995 investment in the first 5 years. We’re sure you won’t find a bank or broker that can offer you that level of return on investment!

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Diddi Dance Franchise Diddi Dance Franchise Diddi Dance Franchise



Training and Support

With diddi dance you’ll have all the essential elements you need to run your own professional pre-school dance business. Don’t worry about the admin and accounts, bookings & payments, or having to create content for original classes and activities – we provide all this for you!

• Admin system automates key tasks
• Accounts & bookkeeping system
• Booking management system
• Payment & invoicing software
• Original and unique class content
• Marketing support to fill your sessions

We will train you on how to use the app that manages your bookings and classes, how to establish safe environments to run your sessions and help you reach more parents and their diddis!

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Charlotte Foxley, diddi dance North Essex and South Suffolk

I knew one day I wanted to run my own business. I am married with two gorgeous boys. My eldest has a rare genetic disorder, STXBP1. He has a significant learning disability coupled with autism and attends a special needs school.

I love what I do and don’t stop too often! Because of my situation I needed a job that could work around family life but also provide the freedom to make something for myself. After looking at franchise options available and thinking about what I would like to do, I came across diddi dance. This business looked fantastic and I wasn’t wrong. It doesn’t feel like work!

I really didn’t realise just how much fun it would be from the dancing to the serious business side. I love people and I get to work with all ages from the little toddlers in class right up to grandparents who come along to watch their grandchildren. It is hard work, but it fits with my life. I can keep the business going while looking after my family at home and it is up to me if I want to work every evening to achieve my goals.

Winning a diddi dance award for Franchisee of the Year 2018 is a highlight so far. I was surprised and proud for myself and what it meant to my family and the children who I work with. This year I was also awarded Woman Franchisee of the Year 2019 at the prestigious EWIF awards, which was a true honour.

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