Initial Investment

£2k-£15K plus

Training provided



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About Us

A growing network of franchised businesses dedicated to getting kids active, building confidence and promoting fun and inclusion.

Kids’ sport is becoming increasingly important in everyone’s life and our franchise model provides people with a passion for rugby and getting kids fit an opportunity to get involved.

With a tried and tested model originally put into the market by founder Vicky Macqueen BEM we deliver a fast return on investment for those wanting to build a business and a suitable replacement income to gain that work/life balance we we are all craving

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What you get:

  • Backing of an established high profile rugby brand
  • Owner and founder of BEM status
  • Systems and support of HQ
  • Branded kit, equipment and operational processes provided
  • HQ branded marketing across web platforms, social media, radio and national rugby affiliations
  • A business model that pays for the initial investment within 4-12 months
  • A return on sales of over 50%
  • An opportunity to connect with the sport, do something to get kids active and make links with your community

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About the person

Vicky Macqueen (BEM) was a full-back for the Red Roses from 2004-09. Three years ago, as a mum of two she launched didi rugby to “spread the gospel of health and fitness to little ones all around the world”.  An accredited level three rugby coach, who still does sessional work for the RFU particularly with the development of potential Sevens’ Players, whilst soon to qualify for RFU level four rugby coaching award. Having made guest appearances as a pundit for Sky Sports, Vicky delivers motivational and mindset presentations and more recently become an associate of Switch the Play delivering master classes for athletes.

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Financial Information

didi rugby offer a royalty-based incentive scheme and currently averages a 51% return on sales after buy-in. Buy-in costs range from £2k-£15Kplus which is based on opportunity for didi business within the area through population analysis, IMD Index and rugby profile and accessibility.

How you make your money is simple…. It’s through:

  • Your regular classes are your bread and butter
  • Optimum class size of 14-16
  • Multiple location model provides best results
  • Additional revenue opportunities through the school and pre-school market
  • Children’s parties on the increase
  • Excellent top-up revenue through holiday camps
  • Access to didi rugby branded merchandise

Example turnover

8-10 classes a week – £25K turnover

16 -18classes a week – £50K turnover

32-34 classes a week – £105K turnover

Based on 14-16 children per class

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Training and Support

Full didi rugby UK support across marketing, standards, training, lesson plans, systems, business set-up and support and the growing exposure through founder with BEM status. We run an internal leadership programme which 9 of our current franchisees are going through. We hire an external specialist to deliver the training.


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didi rugby Reading was one of the first didi franchises to launch when it started life in February 2018 with just 3 classes.

Under the leadership of joint franchise-holders Craig Hunter and Donna Clark, the business has grown at a rapid rate and now, just 18 months later, didi rugby Reading runs 12 classes at 7 venues and has secured 4 block bookings at a number of pre-school and primary school settings with more in the pipeline.

Formal links have been made with several clubs in the Berkshire area to not only host classes inside clubhouses but also provide a natural progression for children who move up to tag rugby at the age of six.

As a result of its success, didi rugby Reading has attracted a host of passionate coaches who have built strong relationships with not only the children they inspire – but their parents too.

The spread of their franchise has been helped by word of mouth recommendations but also through increased brand identity on both the didi rugby website and through local and national social media output.

Clever use of Facebook and Twitter across those channels has put the best of didi rugby Reading firmly in the shop window and attracted both a dedicated local following and interest from external sources.

Strong SEO support from didi HQ has also led to the growth of the franchise with concerted campaigns resulting in didi rugby appearing high on Page 1 of Google when interested parties have searched for children’s rugby classes in the Reading area.

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