Initial Investment

£7,000 +VAT

Training provided



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A child’s first experience of sport should be something they remember for the rest of their lives.

Mini Athletics is a completely unique business which makes a difference to the lives of children and franchisees.

Mini Athletics is universally appealing to children (aged 2 – 7 years) and their parents. Through three progressive classes, children go on a fantastic journey in athletic movement. They are introduced to the basics of athletic skills (fundamental to their early physical development) in a play based yet structured format. In addition, the classes build cognitive and social skills, preparing them for the early learning goals.

The highly successful franchise model gives individuals a family-friendly, profitable and low risk business.

The benefits are extensive:

  1. Being in control of your own destiny with effort proportional to results.
  2. Great work/life balance
  3. Network of support – not only from head office but other franchisees.

Mini Athletics was created by Kirk Bowyer, a strength and conditioning coach for elite athletes and Clare Bowyer, a primary school teacher (PE specialist).

Kirk has worked with many professional athletes from tennis players to formula one racing drivers. He has also worked with some of Great Britain’s most talented sporting juniors (in a wide range of sports, including athletics) to improve performance through physical training.

Clare has a wealth of experience as a primary school teacher. As well as being a physical education specialist, she has spent much of her career educating the early years.

When Kirk and Clare had their first child, they were keen to take him to a class that would meet both of their goals. Kirk was keen to enhance athleticism/sporting participation and Clare wanted him to build his confidence, social and cognitive skills. Therefore, they co-created Mini Athletics!

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About You

Mini Athletics franchisees come from diverse backgrounds but the majority are parents who manage their workload around their family commitments.

It is not a necessity to have a coaching background or experience of running a business. However, whilst previous experience is important, Mini Athletics are predominantly interested in a passion for developing athleticism, cognitive and social skills of children, together with their drive to build a successful business.

Mini Athletics franchisees have three common qualities:

Passion and enthusiasm for the Mini Athletics ethos.
Communication skills
The ability to communicate with a wide range of people, build effective working relationships and lead a team of coaches.

Administrative skills
There will be day-to-day administrative duties and it is vital each franchisee has a solid foundation of IT skills, including familiarity with social media. Our website and administration resources will help franchisees to build an effective and streamlined business.

Financial Information

Initially, franchisees will need enough capital to invest £5,000+VAT. This is a one off set-up fee and can be paid in instalments over a set period.

The setup fee includes:

  • Full training
  • Detailed and comprehensive operations manual
  • Ongoing support
  • Equipment to setup one location
  • IT and web-based systems to streamline administration time.
  • Policies and procedures eg health and safety, child safeguarding, risk assessments.
  • An exclusive area to run your business

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Training and Support

Mini Athletics HQ support franchisees every step of the way. Each franchise has a huge part to play in the success of the Mini Athletics brand.

Therefore, HQ provide comprehensive training, full support systems and strategies to ensure every business succeeds.

The Initial Franchise Training Program consists of the following:
Desk based training – covers all aspects of setting up and running a Mini Athletics Franchise including child protection, insurance, health and safety, lesson plans, IT systems, business management, communication, recruiting, employing and training coaches.

Practical training – how to deliver (and teach others to deliver) our effective program of lesson plans.
Some of the desk based and practical training takes place at Mini Athletics head office in Cambridge.

This is then reinforced with regular visits from a Mini Athletics director, webinars and Skype calls.

Observational experience – visiting other franchisees in operation.

Continued support – Over the first two months we offer weekly Skype calls with one of our staff at head office. This will be a chance to discuss your business and how to effectively roll out your Mini Athletics franchise.

Franchisee forum – a fantastic place to discuss your business with other franchisees.

Annual franchisee conference – a one day conference for all franchisees to discuss everything Mini Athletics.

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Hayley was due to return to full time work as a teacher following maternity leave. Here is her story….

“After having my second child, I was determined to have a better work/life balance. Therefore, I was keen to run my own business but needed to be fairly certain that the potential earnings would cover what I was earning in teaching.

I found Mini Athletics and have never looked back! First of all, the initial training and ongoing support has been excellent.

Even after the initial training, I was given continued support by regular visits and weekly skypes (whenever I needed).

The admin time is not as much as expected and this is done around my family commitments. I am able to run a successful and profitable business in a sector that I love whilst spending more time with my family. It’s perfect!”

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