Initial Investment


Ongoing Fee

Monthly management fee from month 5 onwards

Training provided



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My Town Rocks Logo and Image

Notice: Since the Coronavirus pandemic, the My Town Rocks websites have become more relevant than ever. Giving families a resource for the most up to date information, and ideas for ways they can safely enjoy their local area.

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About Us

Are you looking for a low-cost, home-based franchise opportunity in your local area which fits around family life?

Running [your town] Rocks, part of the My Town Rocks network of local family what’s on guides could be the business-owner opportunity for you.

My Town Rocks Franchise: Key Facts

  • Be the first to hear about things going on for families in your area.
  • Run your own business that provides a real benefit to families in your area and the local community.
  • Achieve uncapped income, building your own unique business, supported by an established network, training and a consistent flow of ideas, recommendations and suggestions to help you make a success of your franchise.
  • Build and maintain a valuable, user-friendly website
  • Champion everything that’s great for families locally.
  • Review new attractions, shows, restaurants, cafes and more with your own family.
  • Manage your own diary, working at times that best suit you and fit with your lifestyle. Never miss another school play again.

A My Town Rocks franchise is a fantastic opportunity for someone looking for a flexible way to build their own business that fits around their lifestyle and family.

Rewards are more than just financial, where you will be earning an income from advertisers who achieve real results from placement on a quality, user-friendly website. You will also be helping the community and local families, helping them get the most out of their precious time together.

But crucially, perhaps the biggest reward of all is running your own business, all whilst  being able to manage your own diary, work from home and experience first-hand the best that your local area has to offer for families.

Income opportunities include listings on the website, content-led marketing, newsletters, banners, blog reviews and lots more.

Every website is a home-based business opportunity for a parent looking for a flexible, fun, rewarding role in a sector and area they are passionate about.

Earning potential is based on the town size and hours worked and range between approximately £10,000/annum and 10 hours per week, to over £50,000 and full time hours.

Find out if your location is available

About the person

To run a My Town Rocks franchise, you will need to have a very real interest in family life in the area in which you live. The franchises are best suited to parents looking for a flexible, work from home business that can fit around family life. You will need to be very comfortable working with digital channels and will most likely have been involved in digital marketing, blogging, social media management, PR or have received training in a relevant area. In order to make the business a financial success, there is a degree of sales involved and you will need to have experience in sales and account management to ensure you can create the best packages for advertisers and look after their ongoing promotion across your region’s channels. You will be comfortable picking up the phone to new prospects and talking about your ‘Rocks. We are looking for professional, experienced individuals who have a real passion for family life and their local community, plus the ambition, drive and skills to build and grow a successful online business that provides an invaluable resource for parents and activity-organisers in their local area.

Financial Information

Overheads are low, and franchises start at £4000 for a 5-year license with a monthly management fee payable from month five onwards.

Franchise fees are based on the population of the town or city, and subsequent earning potential for that territory.

Training and Support

As a franchisee, you will receive your own trademarked logo, a branded website for you to control, social media channels, a specific territory defined by postcode area, training and ongoing support.

Full training will be given on how to launch and run your My Town Rocks franchise.

This includes a 2-day training course, Franchise Manual, Training Handbook, online franchisee resource area, monthly franchisee newsletters, on-call support, recommended tools and resources, and your own bespoke My Town Rocks management tool.


Current websites:

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Laura Brookes - My Town Rocks

The first My Town Rocks website was Cheltenham Rocks, which was started by mum of two, Laura back in 2016. With 14 years’ experience working in digital marketing, with a focus on websites and usability, Laura wanted to build something to help local parents solve the same issues she was having: “How do I find things to do, for kids, near me,very quickly, whilst on the go?”

Cheltenham Rocks Home

Cheltenham Rocks was born and has been incredibly well received by local families and advertisers alike, with thousands of parents using the website every week to find things to do at the click of a button.

Parents love how easy it is to use, with all the information from opening hours and directions to prices and links to book, right there at their finger-tips.

They can browse by activity type, day, cost, category and even distance.

Advertisers appreciate a way to get their events and activities in front of a targeted audience: Parents looking for things to do! The niche, hyper-local purpose of the websites means attraction and event advertisers get their message in front of an audience with zero wastage.

Our websites are built with busy parents in mind. Information is super-quick and easy to access, they are mobile friendly, using progressive web app technology meaning franchisees get all the benefits of the ease-of-use of a mobile app, but also the ability to rank in Google and link content from social media.

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