Initial Investment


Training provided


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Five reasons to start a franchise

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Are You:

  • Worried about leaving your little one to go back to work?
  • Looking for a way to bring in a good income that really does work around your family?

Do You:

  • Want to have fun, use your brain, get out and meet people and earn what you’re worth?
  • Enjoy spending time with young children and their parent or carer?

Are You Considering a Franchise but:

  • Want a low cost option that offers you the same training and backup of more expensive franchises?
  • Don’t want to be limited to just one activity?   (How does 5 franchises for the Price of 1 sound? Massage, Yoga, Music, Signing AND Sensory Play- all in one programme!)

Would you simply like to be able to work around your family, earn a great income AND love what you do?

If you answered yes to the above then a Tots Play franchise could be for you

Tots Play is a developmental play programme of movement and sensory based play classes for babies and toddlers from birth to around 3 years to attend with a parent or carer.

The Tots Play franchise programme offers the opportunity to use our proven business model and systems to run your own Tots Play business in your local area at times that suit you.

One of the reasons our customers love Tots Play is that it offers a little bit of (almost!) everything. Instead of having to choose between a music, yoga, movement, sensory, or signing class for their little one, they can give their child all these experiences in one programme – and have lots of fun too!

Tots Play is also one of the few programmes that offers classes for very young babies, and for new mums ready to get out and meet new people and wanting to make the most of their (often short) maternity leave from work, while doing something fun with their baby, this is invaluable.

They are then able to continue through the different stages of the programme as their baby grows, meaning parents often stay with you for many months or years –and then bring their next child along.

Parents are also encouraged to continue to play with their child at home using the ideas and resources that Tots Play provides, and the sale of these resources offers an additional stream of revenue for your business.

As a franchisee you will be able to offer the following classes, suitable for babies and toddlers from birth to 3 years.

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About you

As a franchisee your role would include leading our high quality, interactive, play sessions and parties for local families, making lots of friends in your community as you spread the word about the fantastic developmental benefits that the Tots Play programme provides, creating new sensory experiences to share with your customers and helping to build the Tots Play brand so even more families can enjoy what we do.

When choosing our franchisees we are looking for people who not only share our commitment to providing the best possible experience for the families who attend our sessions but also have the enthusiasm and drive to share that passion with families in their area, and a willingness to work hard to achieve their goals. The personal qualities you bring are therefore far more important than experience running a business or working with children.

While you therefore don’t need to have any specific qualifications or experience to run Tots Play classes, you must enjoy working with young children and their parents, and be able to make them feel welcome and at ease.

You will also need plenty of energy and enthusiasm to get everyone involved, and the confidence to lead a group in various play activities including singing simple songs. Good organisational skills are also important as a small amount of administration will be required.

Our franchisees come from a wide variety of backgrounds but all are achieving success on their own terms, around their family and other commitments, with no boss to answer to, and enjoying the support and encouragement of an experienced head office team and wider network of existing franchisees who know exactly what you going through at every step and are able to give you that helping hand just when you need it.

Running a Tots Play business is great fun, very rewarding, and let’s you choose when and where you work. Help and support will be available to ensure that you are able to run your sessions successfully and profitably.

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Tots Play Tots Play Franchise Tots Play Tots Play



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Financial information

The initial investment, which includes an exclusive area to run your classes, full training, equipment and marketing pack is £2,995.

How much you earn will depend on how many classes you decide to run per week, but you can expect to bring in between £40 and £70 per class, with extra revenue possible from running parties and from the sale of Tots Play resources and merchandise.

Training and support

You will receive full training on how to run the classes, with personal coaching, practical training, written and online training manual plus ongoing help and support to establish and grow your business.

You will also be part of an extremely supportive network of franchisees so you will always be in control of your business, but never on your own.

I started with Tots Play in September and now run classes two mornings a week. I am able to take my son to school and pick him up every day, my daughter only does two mornings a week in nursery and I don’t work during the school holidays which was my biggest worry about returning to my previous job.

I can of course schedule more classes if I want to and will look to expand my business once my daughter is a little older.

Outside of classes much of what I need to do to run the business, such as admin and marketing can be done around my children, either during nap times or in the evening, and a lot of it fits in with what I do already such as taking my daughter along to playgroups to meet other mums and class leaders which is often the best way to drum up business.

It’s all about being a member of the community and making connections.

I would definitely recommend the Tots Play franchise as I love being able to fit my job around my home life and to do something that’s fun and worthwhile.

You meet such lovely mums doing this job and of course you get to enjoy their babies too. My son started school last year and I’ve been able to be there for him during this huge adjustment to his life and I’m so grateful for that and I get more time with my daughter who is still very young.

Kaye Price, Franchisee for Newport and Cwmbran. Mum to Isaac 4 ½ and Laura 1 ½.

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