How to attract the right franchisees


In the past 10 years the franchise industry has grown steadily, as has the demand for help in the home, with more than one in three people now employing some form of domestic help.

From delivering full employment rights to giving our teams opportunities to advance, Bright & Beautiful has always made it our mission to create jobs in our housekeeping franchises that are as ethical, satisfying and enjoyable as possible.

We believe that this professional approach to our recruitment is what helps our franchisees to attract and retain the best people in their area and to become a real contributor to their local community. So here are some of our top tips to help attract the right people to your franchise:

Offer a real career opportunity, not just a job

At Bright & Beautiful our professional housekeeping teams are made up of a diverse range of people; some have held cleaning jobs, but many have not! Our roles have proved to be ideal for mums who want to get back into work and people who have transferred into our roles because they don’t want to work shifts or want something which fits around their family.  It’s all about creating and communicating an opportunity that excites people, that feels secure and fits with what they want to take as their next career step.

Offer flexible working

Ideally you would offer both full time and part time in your business which will open up opportunities to both types of job seeker. Be clear about roles available and any benefits around the way you work when recruiting.

Build a team environment

Our housekeepers always work in teams which is another big differentiator in our industry. Feeling ‘part of a team’ is important in the workplace, especially for people who may have come from a busy office or who are returning to work after a break.

Define your business

Be clear and consistent about your own vision, values and goals in business and promote what’s great and different about your company.  You need to be able to communicate this to potential employees so that they can be sure that they are a good fit for your business, for your sake and theirs.

*Bright & Beautiful is an award-winning housekeeping franchise that has more than 50 franchise owners building their own local business and has created over 500 jobs. Find out more about Bright & Beautiful’s franchise and housekeeper opportunities at The franchise is one of those shortlisted for this year’s Franchise Awards which takes place on 17th May. It involves an online ceremony followed by a Q & A with franchising experts. 

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