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Emma Alkirwi has some advice on how to get the most out of LinkedIn, which is fast becoming an essential career development tool.
LinkedIn is a continually growing platform and if you are looking to build your professional network to enhance business results this is regarded as one of the most effective ways to do so.
To give you a deeper understanding as to how influential LinkedIn is, it now has 590 million members worldwide (LinkedIn 2018) and 260 million users are logging in every month.
So, if you are job searching, conducting business development or would like to improve your company presence then it is time to give your LinkedIn some much needed attention.
It is simply not enough to perfect your profile and hope you will be found. You have to be active on LinkedIn so you are visible to your connections (and their connections).
The more connections you have the more you will be noticed. So be sure to post regularly (around three to five times per week), as the more people that comment, like and share your post the more you will then become visible to their connections, meaning more success with job searching or business development activities.
Many people are unsure what to write about on LinkedIn, but here are some suggestions:
Firstly, you will start to receive more connection requests as people are interested in you and you are now becoming visible to your connections’ connections. But you can also check your Social Selling Index to get some statistics on your activities.
Login into your LinkedIn on a laptop or desktop, open a new tab and type in: www.linkedin.com/sales/ssi
This measures how effective you are at establishing your professional brand, finding the right people, engaging with insights and building relationships.
Ideally, you want to be ranked in the top 1% in your industry (top 5% is exceptional) and you want to be achieving 70+ out of 100 in your SSI score.
Do not worry if your figures are not here yet. If you do the above you will notice an improvement quickly. Your SSI is updated daily.
Hopefully, this helps you understand where improvements can be made with your profile and helps you gain the results you want from LinkedIn.