How to make your business banner effective

Designing and printing an advertising banner for your business is something that you need to give careful thought to. It’s an excellent way to make your brand known especially if you’re just starting out in your business.

advertising banner


If you’re trying to come up with the design yourself, below are some of the things that you need to keep in mind. Expert or no expert, these tips will help you achieve your marketing goals.

Proper placement

Unlike other printed materials, banner printing should be done in a way that customers can read the text and see the images from a distance. In short, you’ll need to emphasise some of the design elements to achieve this.

But first, you need to ask yourself where you’ll be placing the banners. It’s a big factor that will affect your colour scheme, design, and images that you’ll be using for your banners because it should be something that contrasts with the background of your set-up.

Use a bigger font size

Unlike flyers and brochures, banners are designed to attract attention even when viewed from a distance. This is why you need to ensure that whatever you put on your banner will be readable by passers-by. You also need to consider the font type and choose nothing too flamboyant.

A simple message will do

Less is more, and this goes for your banner as well. Go for a short and simple message, like a catchy tag phrase.

Most of the successful advertising banners are simple and feature only a few words because the main goal is to communicate your message to your target customers as quickly as possible.

Remember that your audience won’t have all the time in the world to stop by and assess every little detail on your marketing material, so remove unnecessary information and keep it as simple as you can.

Keep important information

Print all the critical information that you think is necessary for your business to grow.

  • Are you putting up the banner to raise brand awareness?
  • Do you want customers to know more about the products and services that you offer?
  • Or is it a call to action to your customers?

These are the questions that you need to ask yourself so you’ll know exactly how to design your printed ad. Doing so makes it easier for you to focus on the design aspect and meet the end goal you have in mind.

Use HD images and printing

Vinyl banners are aimed at attracting a potential customer’s attention from afar, and it’s the reason why you need to do everything you can to make sure you get it right.

Besides making sure the font is big enough to be readable, you also need to use high-quality images so that they’ll be crisp and clear when printed.

It’s the focus point of your marketing material, and a good image will attract your audience’s focus. You’ll also need to hire a reliable printing company to do the job for you so that when you put up your banner, it’ll stand out and attract the attention that you want it to get.

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