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The company website
This the best place to start. However, do not lift information and just memorise it. That is not likely to show you understand the company and hence is not very impressive. Have a look at the following:
Is the company, their competitors or their industry being mentioned a lot in the news? This may be something you can use to gain a further understanding of what is going on in the company
You can find out a lot about the company, tone and personality via their social media and this can assist you during the interview. Look at all their available channels.
This is particularly important if you are going for a marketing position so check out their past and present adverts.
Financial information (see Companies House if not publicly available on their website)
This will be very important for those within the finance industry, but make sure you are aware of things such as Turnover, Operating Profit, Capital Investment and whether there is growth or a reduction and why.
Other things to consider
Conducting this research will not only assist you in gaining an in-depth knowledge of the company, it will also allow you to assess if this is the company you can see yourself working for.
Now you have done all the research, you should have a rough idea of why you want to work there so jot down some of the key things, like “potential for career progression”, “fast growing company”, “going through significant change and challenge and I want to be part of it” and “it has a great reputation and I like what I see”. Just be genuine about it and don’t give stock answers!
*Emma Alkirwi is the Managing Director of the CV Guru which is a leading service provider of professionally written CVs, LinkedIn Profiles, cover letters and they also provide specialist consultancy services. Emma has over 10 years experience in recruitment and employment related services covering a wealth of industries. Having been a professional employment consultant for several years, she has provided professional advice covering everything from professional CV/LinkedIn writing, effective job searching, interview skills and preparation, presentation techniques, and general professional coaching.