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Senior Marketing Executive (B2B) - part time

Employer
Brewster Partners
Location
Birmingham
Salary
£29000/annum benefits
Closing date
7 Mar 2019

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Sector
Marketing, Advertising, PR
Hours
Part Time
Flexibility
Set hours
Contract Type
Permanent
THE COMPANY:

Brewster Partners are working alongside a relatively new educational institute with a campus in Birmingham. Due to continued success they are currently recruiting a suitably experienced Senior Marketing Executive to work on a part time basis, ideally every Wednesday, Thursday and Friday.

The Senior Marketing Executive (B2B) will lead on all marketing and communications activities to industry to attract target businesses to the College to engage them in utilising the College for the provision of their learning and education requirements, primarily apprenticeships and short, commercial courses. Additionally, a key role for the College is engaging with industry to shape its provision. The post holder will lead on the communication and engagement with businesses with the aims of engaging businesses to contribute to the College’s development

The post holder will be responsible for developing and delivering an effective tactical plan in line with the marketing strategy and the College’s business plan. They will also deputise for the Head of Communications and Marketing and will have line management responsibility for the Digital Marketing Officer.

This is a job share opportunity whereby the postholder will be take joint responsibility with their counterpart (who is based in Doncaster) for the whole job. All applications must have working experience within further education and apprenticeships.

THE JOB:

* To plan and develop a robust marketing and communications tactical plan in order to help the College meets its recruitment targets, with a particular focus on supporting the employer engagement activity for the College

* To deliver an effective marketing and communications plan over a 12-month rolling cycle

* To report on KPIs to enable the College to determine the impact of marketing and communications activity, particularly around enquiry numbers and application numbers

* To work closely with external agencies to develop timely and effective marketing resources and activity to support employer and industry engagement

* To take an energetic role in the team coordination of high-profile college events, such as awards ceremonies, special visits and national events

* To work with the Head of Communications and Marketing to ensure a strong and relevant voice for the College across the rail industry and associated supply chains

* To write compelling copy for use in a variety of media, including online, advertising, for publications, for event invites etc

* To advise and effectively brief marketing colleagues and external agencies on activity that needs to be undertaken

* To support the Head of Communications and Marketing on PR and media relations activity

* To take oversight of digital marketing activities (including for the website, social media and online content) that engage industry, including key decision makers and also potential learners themselves, ensuring marketing activity is relevant, effective and contemporary

* To provide the Head of Communications and Marketing regular reports on KPI monitoring and evaluation of marketing and communications activity

* To maintain a strong understanding of the market/s the College operates within in order to leverage profile opportunities as appropriate

* To provide day-to-day line management to a junior team member (Digital Marketing Officer)

* To support the Head of Communications and Marketing to plan and monitor expenditure against budget, and support with financial tasks such as raising purchase orders

* To be aware of and comply with all policies and procedures, particularly those relating to child protection, health and safety, security, confidentiality and data protection, reporting any concerns to an appropriate person

* To participate in appropriate meetings as required within the College

THE PERSON:

Essential criteria:

* Degree (or equivalent) in a Business/ Marketing/ Communications-related subject

* Experience in the education and skills sector

* GCSE English and Maths at grade C or above

* Confident IT skills

* Strong communication skills – written, oral and presentational

* Good working knowledge of contemporary marketing practice

* Excellent standard of English

* Copywriting for a variety of audiences

* Strong organisational and time management skills when juggling competing priorities and interruptions

* Commitment to supporting and promoting the College Vision and Values

* Ability to deal with enquiries professionally

* Working with confidential and sensitive information

* Prior relevant experience in a marketing or communications role (at least five years’ experience)

* Line management experience

* A keen interest in post-18 skills development & technical education

* Excellent written and verbal communication and interpersonal skills, combined with enthusiasm for providing a high-quality service

* Strong attention to detail

* Committed to high standards and the achievement of excellence

* Ability to manage conflicting demands on time and to prioritise

* Ability to grow and develop into further roles in the organisation

* Capacity to work independently using your own initiative and as part of a team

* Excellent team working skills with the ability to work collaboratively and cooperatively

* Ability to be flexible and adapt to changes

* Being a great ambassador for the College

* Ability to work flexibly, covering multiple sites across the country

Desirable criteria:

* CIM Professional Diploma in Marketing

THE BENEFITS:

FTE package: £29,000, 30 days holiday + stats, pension, working hours 8.30am-5pm (although there may be some flexibility on this), working days ideally Wednesday, Thursday and Friday

Brewster Partners Business & Office Support is a division of the Brewster Partners Recruitment Group focusing on the recruitment of talent in administration, business support, HR, sales, marketing and purchasing jobs in in South Yorkshire, West Yorkshire, East Yorkshire, North Yorkshire, Lincolnshire and Nottinghamshire. If you are interested in discussing this job in more detail or any other aspect of business and office support recruitment we would really like to hear from you. Please visit our website at (url removed) for more information

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