Job Title: Digital Marketing Executive
Job Type: Part Time
Location: Walsall
Salary: Up to £30,000 pro rata
Due to recent growth, our client is looking for a Digital Marketing Executive to join their team.
Key responsibilities for the role:
* Collaborate with internal teams to create digital assets to optimise user experience and to implement tracking and reporting to measure campaign performance.
* Create and optimise online content on all digital platforms including social media including Twitter, LinkedIn & Facebook.
* Post blogs, case studies and news articles.
* Repurposing creative content and applying across social, editorial and email marketing.
* Taking responsibility for the social media platforms and managing the content schedule, ensuring posts are captivating and consistent with the organisations tone of voice.
* Aiding in the maintenance and management of the CRM and email delivery system.
* Successfully launch measurable digital marketing campaigns that align to the company’s customer engagement goals.
* Experience in digital advertising, including PPC and social media advertising
* Develop and implement a range of digital advertising streams, such as PPC, banner adverts, email marketing campaigns to achieve KPIs within allocated budget.
* Utilise digital analysis tools to interpret current performance, produce internal reports and implement continual improvement.
* Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing.
Skills & Experience:
* Candidates must possess a background in digital marketing, excellent communication skills, should be presentable.
* A knowledge of the visitor attraction market would be beneficial but not essential.
* Have been focused & experience in digital marketing
* Be knowledgeable with of SEO best practice
* Worked with PPC campaigns
* Excellent communication and time-management skills; the ability to meet deadlines, handle pressure and juggle multiple responsibilities
* Confidence and energy
* Degree level education with a broad understanding of marketing communications would be preferred.
Ref: 8959
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