Digital Marketing Manager - Home based (Midlands) - Software - c£30,000 to £40 ,000 Pro rata

6-month contract
Home based (Midlands)
Part- time 3 days per week
Security and compliance software The company recruiting the Digital Marketing Manager:

This exciting new brand and product comes from a start-up company born from the desire to support companies to enhance their businesses and the relationships they have with their customers.

Flexible working
Pivotal part in launching new product
Homebased workingThe role for Digital Marketing Manager:

Working from home this part time 6-month contract is a new role to support the start-up and brand promotion on an exciting compliance software product. The product has now been launched so your role will be to develop the brand and drive traffic to the newly created website in order to generate enquiries.

Develop brand strategy in order to launch software product
Identify appropriate digital channels for audience including resellers and direct
Execute digital activity to drive traffic to website
Monitor leads
Develop User Experience and Customer Journey
Reporting to MDThe requirements for Digital Marketing Manager:

An experienced and passionate digital marketing manager is needed for this exciting role. You will have previous experience in the software industry driving traffic to website and to have the flexibility of homeworking whilst undertaking a 6-month contract.

Previous experience in software industry (essential)
Fill mix digital marketing - driving traffic to website
Strategic and hands on marketing - SEO, PPC, Email and social
Preferably experience of launching new brand or product via digital channels
Solid understanding of the customer journey
Forge effective relationships - channel resellers / consultants / directThe package for Digital Marketing Manager:

£30,000 to £40,000 (pro rata)
Flexible working
Part time (3 days)