Discovery: A global leader is real-life entertainment
Discovery, a global leader in real-life entertainment with an extensive portfolio of direct-to-consumer platforms that features 8,000 hours of new, original content each year and a 300,000 hour programme library across channels ranging from Animal Planet to DMAX, TLC to Eurosport and GOLFTV to Quest.

Discovery is committed to powering people’s passions for sport. Following the acquisition of Eurosport in 2015, Discovery established a ground-breaking partnership with the International Olympic Committee to secure exclusive multimedia rights for 50 European countries and territories for the 2018 – 2024 Olympic Games. In January, Discovery accelerated its direct-to-consumer sports strategy by taking a majority stake in Play Sports Group while Discovery’s most recent investment is with the PGA TOUR, a deal that includes launching GOLFTV and an unprecedented 12-year relationship with global multi-platform rights (outside the U.S.).
 

Firmly established as the Home of Cycling, Grand Slam tennis events and winter sports, Eurosport channels - Eurosport 1 and Eurosport 2 - reach 231 million cumulative subscribers across 95 countries in Europe, Asia Pacific, Africa and the Middle East. Eurosport.com is Europe’s No 1 online sports news website with up to 30 million users per month. Eurosport Player, the all-access on demand digital pass, is available anytime and on any device in 52 countries. Eurosport Events specializes in the management and promotion of international sporting events.

General Summary
Based in Discovery’s office in Chiswick, London, the position is a key role within Discovery’s dedicated sport team within the global communications function. Reporting into SVP – Sport Communications, the successful applicant will be a member of the communications team which promises a dynamic and fast-paced environment and significant experience of working in the media and sport industry. He/she will be required to work closely with all relevant departments internally (e.g. production, marketing, digital, rights, ad-sales), having a solid understanding of the current media landscape and experience working seamlessly across campaigns targeting B2B and B2C audiences.

Responsibilities

Key responsibilities will be, but not limited to

GENERAL

• Develop and execute on media strategies that deliver standout results across varied outlets, in multiple markets
• Drafting of media releases and related materials to support announcements and news generation.
• Prepare and draft executive and supportive briefing documents as required
• Excellent media relations skills – sports trade B2B media contacts preferable

PLANNING

• Participate in idea generation and development of communications plans and materials ahead of major events that form Discovery’s key sporting pillars (i.e. cycling, tennis, golf and the Olympics).
• Support and maintain on-going news generation plan.
• Prepare 360-degree plans to announce and promote key developments that support that company’s business objectives.
• Develop proactive creative ideas and identify key PR opportunities

B2C

• Work in collaboration with communications assistant to prepare PR toolkits ahead of some of Eurosport’s pillar sporting events
• On-site communications support at live events, to drive B2C communications with local markets, throughout the sporting calendar as required
   

B2B

• Work in collaboration with communications assistant to maintain awards calendar and identify opportunities to submit award-winning campaigns
• Support senior communications team to deliver dedicated B2B communications programme to support Discovery’s ad-sales and wider business objectives
• Plan and maintain an editorial and news calendar for Eurosport’s corporate digital platforms (corporate website, Twitter and LinkedIn)
• Support Senior Communications Director by identifying speaking opportunities for Discovery executives and draft briefing documents accordingly

TEAM

• Represent the communications function at key cross-department workshop as required to further successful communications planning and delivery.
• Stakeholder Management: build and manage relationships with communications colleagues across the Discovery (Sports) network ensuring message alignment
• Regular meetings with key stakeholders internally (i.e. production teams, marketing, digital, ad-sales) ensuring communications teams is kept across all aspects of the business
• Participate in monthly calls with communications colleagues across Discovery’s sports network

Requirements

Requirements

• Agency background (preferred)
• Fluent in English with excellent writing skills
• Proactive, can-do attitude and personality
• Ability to work seamlessly across Discovery’s sports propositions (B2B and B2B) including, but not limited to: Eurosport, GOLFTV, Play Sports Network as well as the Olympics
• An interest in, and understanding of, the evolving sports media landscape (including Discovery’s positioning within it)
• Willingness to travel for extend periods
• Well-organised and able to prioritise tasks based on deadlines
• Good interpersonal skills with the ability to build strong relationships with key external and internal stakeholders

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