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Head of Marketing Strategy & Planning

Employer
Capability Jane Recruitment Limited
Location
London (Greater)
Salary
£50,000 - £60,000
Closing date
20 Dec 2019

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Sector
Marketing, Advertising, PR
Hours
Full Time
Flexibility
Home working available
Contract Type
Permanent

Job Details

Would you like to be part of a marketing agency that works with exciting and dynamic tech startups and scaleups? 

Our client is a specialist SME marketing agency working in the B2B sector and they are looking for a Head of Marketing Strategy & Planning.

This role would suit an immediately available candidate as it would initially be a 6 month contract before becoming permanent.

This is a client facing role with the key aim of creating their client's marketing strategies and plans.

Your responsibility

To help B2B tech companies work out what to say, to whom and in what order so they can build a strong content brand, gain trust and generate leads – telling the right story, to the right people, the right way.

Essential experience

  • Solid B2B, agency side, working with SMEs
  • Strategy positioning – building a unique proposition for clients through an investigation into the Company, the product, the market, the audience and their competitors
  • Marketing and messaging strategy – defining a messaging framework for marketing campaigns, sales presentations and marketing collateral
  • Create positioning strategies to roll out into content plans
  • Content planning by building editorial calendars and content campaign plans for demand generation, inbound and ABM
  • Creative copy and headlining for web, guides and thought leadership
  • Creating integrated marketing campaigns both paid and organic
  • Find the client brand’s tone of voice
  • Create wireframes for new websites
  • Experiments, A/B testing and analysis
  • Creating design briefs
  • Running client workshops for buyer personas, value proposition, positioning and messaging

If you have solid experience in all of the above, then please apply today to be added to our shortlist for this very exciting opportunity.

Flexibility:  5 days per week with remote working 
Location:  Central London
Salary:  £50,000 - £60,000
Recruiter contact:  Lisa Foley

Company

Capability Jane is a unique recruitment company focusing on senior level part time and flexible working roles, We work across all industries and functions.

We work with forward thinking organisations who recognise the benefits of being able to access a different talent pool by providing genuinely flexible and part time career opportunities. We are working towards a world where flexibility, part-time and job sharing is the norm, not the exception and where organisations embrace innovative ways of working as a source of competitive advantage.

www.capabilityjane.com 

Company info
Website
Telephone
0845 604 1916
Location
Church Lane
Oxted
Surrey
RH8 9LD
GB

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