Position Summary

For more than 30 years, Eurosport has been connecting fans and athletes around the sports they love - from grand slam tennis tournaments, to cycling events such as the Tour de France, right through to the Olympic Games. As a key pillar of Discovery Networks’ global family of direct-to-consumer brands, Eurosport is re-energising its digital platforms to provide audiences in 50+ countries across multiple languages with authentic, premium and innovative content. This revolution is focused primarily around Eurosport Player, an over-the-top (OTT) platform that gives subscribers access to live and on-demand sports content. As the official European broadcaster of the Tokyo 2020 Olympics, there's no better time to join the Eurosport team in an incredibly exciting time of rapid growth and innovation! 

The Director, Product Analytics will be an integral member of the Insights & Decisioning team, which spans London and Paris, ultimately supporting the transformation of Eurosport’s research and analytical capabilities.   The successful candidate will be the internal expert for all product personalisation & feature testing / optimisation and play a pivotal role in shaping how the customer-facing product and back-end data solutions work together effectively.  They will work closely with stakeholders from a range of departments, notably Product and Marketing, to shape and develop Eurosport’s digital product and marketing strategy with a data-driven philosophy.

Responsibilities

Responsibilities

• Lead all analytic support for Product teams, including

Experimentation and Testing – drive AB testing and optimisation roadmap, prioritisation, monitoring and analysis of all potential feature, design and structure changes for web and app products.  Establish rapid and robust evaluation frameworks, best-in-class business processes and strong vendor relationships

Product quality– establish and refine effective monitoring and reporting of technical performance metrics to improve platform speed, stability, and availability

Ad hoc and strategic support – lead projects and provide consultative support/advice to product and marketing leadership, bringing in data and external perspectives from D2C and sports marketing world

• Build and strengthen connection between Product and Customer Data functions, including

Establish, maintain and enhance processes to effectively capture, store & activate relevant mktg data

Build and expand relevant connections between customer database and campaign activation (via email, push notification, etc.) within Eurosport and across other Discovery businesses

Monitor and report on sales attribution through customer-marketing channels

• Embed data-driven, insight-led, and action-oriented culture within teams and stakeholders
• Manage and grow team of data analysts and technical project managers
• Partner with other Discovery / Eurosport teams including Data Science, Technology, Research & Marketing
• Communicate effectively with stakeholders at all levels of the business, from junior devs to senior executives

Requirements

Requirements

• Proven success in digital product analytics role
• Professional experience using digital measurement tools and optimisation approaches
• Excellent communication skills, both written and oral, for both technical and non-technical audiences
• Strong knowledge of statistical and data analysis techniques including predictive modelling, multivariate analysis, sig-stat evaluation
• Comfort providing ‘hands on’ leadership with data and analytic tools. Proficiency working with large datasets and relevant tools (SQL, R, Python) needed to extract and manipulate data
• Degree level education in a related subject (e.g. Computer Science, Mathematics, Economics)
• A logical thinker with strong quantitative, analytical skills
• Experience with data visualisation (Tableau, Power BI etc) and marketing analytics tools (Adobe / Google Analytics) preferred, but not essential
• Willingness to work in a dynamic, flexible, collaborative growth environment. A passion for sports are a huge plus!