Head of Digital Marketing
Are you excited by commercially led digital marketing that drives business performance? Do you enjoy working in a fast paced and innovative environment focusing on commercial return? Would you like to work for a bank that is revolutionising the entire industry? If yes, then we may have the role for you!
As our Head of Digital Marketing, you will be responsible for setting up, implementing and managing the Bank’s digital marketing strategy. You’ll play a key part in building our digital brand and delivering to our business growth objectives, whilst also delivering best practice digital marketing activity across our portfolio of products. You will be working closely with our Brand and Marketing Director during this exciting time for Metro Bank as you bring to life our ambitious plans.
So what would you be doing?...
• Developing and implementing digital marketing strategies and in all aspects of digital marketing (including SEO, data analytics, PPC, email, affiliates, CRM display, and social)
• Managing large scale PPC campaigns, optimising all activity, including bid management, copywriting and competitor benchmarking
• Developing and maintaining the reporting suite using Powerbi dashboards, CRM and Excel to provide insight into effectiveness of the digital marketing activities, including performance tracking
• Identifying current and future trends to ensure that the digital marketing strategy is fresh by staying up to date with the latest innovations, technologies, changes in competition, and shifts in the digital landscape.
• Transforming the Bank of today into the Bank of the future through annual to monthly marketing planning
You need to be this kind of person…
• Passionate about providing unparalleled levels of service and convenience for customers
• Able to work and learn quickly in a fast paced, fun and dynamic environment
• Prepared to stick at something – we get nervous if someone has jumped from job to job as we want people who are prepared to learn and grow
• Care about doing a great job and exceeding expectations with the quality of what you do
And... we are a bank so risk is a part of everything we do. We love people who take responsibility, do the right thing for customers, colleagues and Metro Bank and have the courage to call out any concerns.
We always support colleagues to develop their skills. But to be successful in this job you really do need to already be able to do most of these wonderful things...
• Understand the risks associated with your job and what that means for you, Metro Bank and all our stakeholders
• Naturally you will have previous experience working as a Head of Digital Marketing, Marketing Technology or Performance Marketing position
• Experience with modern marketing strategies and platforms enabled by data e.g. marketing automation, CRM, and digital & social targeting marketing platforms
• To be successful in this role you will need to have an understanding of attribution modelling, ideally with experience of having successfully implemented this in previous roles
• A strategic and creative thinker, with a strong business sense
• Outstanding organisational skills, an ‘eagle like’ attention to detail and experience working with multiple stakeholders at all levels