Marketing Manager

London (currently remote due to COVID-19 measures)
14 Aug 2020
31 Aug 2020
Full Time
Contract Type

Looking for a marketing leadership role that covers a broad-range of issues, and has the potential to make a difference to how an industry is perceived? 

We're looking for a marketing professional to deliver of impactful and engaging multi-channel campaigns that positively move the dial in relation to the reputation of the insurance and long-term savings industry.

This is a brand new role reporting to the Assistant Director, Head of Campaigns & Marketing and has the scope to shape how the ABI approaches marketing and digital campaigns relating to the long-term challenges facing the industry.

 Please note we are open to applications from those who wish to work on a flexible and/or job share basis. The role is based in London, however, due to COVID-19, we’re currently working from home. If you would like to know more about how we’ve adapted, take a look at our blog.

 Your role:

  • Contribute to the development of a comprehensive digital marketing and content strategy, including how we best utilise the ABI website and digital content to enhance campaigns,

  • Lead the ABI’s commercial marketing function including brand, working closely with our membership team.

  • Attend ABI Committees and Working Groups to provide insight to our members on the external campaigning and strategic communications environment.

  • Oversee the delivery of effective, quality ABI member communications.

  • Build our expertise in audience insight, digital marketing campaigns and programmatic advertising -keeping the ABI at the forefront of new trends in modern communications.

  • Help develop a new research and data hub for our members providing insights on public attitudes to insurance and long-term savings.

  • Provide line management to relevant colleagues.

  • There may also be the opportunity to support our ambitions to drive greater commercial revenues through enhanced marketing of our events and member offer.

We’re looking for:

You’ll be a marketing professional with experience of delivering impactful multi-channel marketing campaigns, including using digital and utilising audience insight and data to enhance your campaigns.

Throughout the interview and assessment process, we will be looking for you to demonstrate the ABI’s values; We are Brave; We take Ownership; We are Appreciative; We are Human and We are Curious. For more information about what these mean to us, please visit:

For applications, the minimum requirements are:

  • Experience in marketing and branding and the ability to devise multi-media campaigns activity across digital, broadcast and print.

  • Outstanding interpersonal skills, including the ability to win the confidence of and build and maintain close relationships with senior people.

  • Ability to think strategically, to identify and act on opportunities and risks in situations that may have not fully crystallised for the industry

  • Ability to produce written work of a high quality which communicates complex information and ideas in clear and imaginative ways.

  • Effective leadership style, helping others to identify their strengths and empowering others

What training and benefits are offered?

On your first day you’ll be met by our HR team for a full company induction. You’ll then have inductions to get you up to speed with anything from Events to how our finances work, plus one to ones with relevant colleagues. Everyone goes on an introduction to insurance course and will receive plenty of on the job training. We host various Staff Learning Events throughout the year and you will be able to attend relevant ABI and industry events.

Additional training will be tailored to your own personal needs and aspirations and we have a range of courses as part of our Learning and Development offering.

More detail on our company benefits can be found here.


The deadline for applications is 31 August 2020.

Please note you can access our privacy notice via


We are proud to be a Disability Confident Committed employer and as such, we:

  • Are partnered with Vercida who provide an accessible website accredited by The Shaw Trust. Our jobs can be viewed on Vercida here.

  • Are committed to making reasonable adjustments to our recruitment process as required for disabled candidates. To discuss in more detail, please contact We will also check this with you should you be invited to interview

  • Offer an interview to disabled candidates who meet the minimum requirements for a role. If you believe this may apply to you, you will be able to indicate this on your application form. Please note that there may be occasions where it is not practicable or appropriate for us to interview all disabled people who meet the minimum criteria for the job. In certain recruitment situations such as high-volume, seasonal and high-peak times, we may need to limit the overall numbers of interviews offered to both disabled people and non-disabled people.


About us:

The ABI is the voice of the UK’s world leading insurance and long-term savings industry. A productive, inclusive and thriving sector, we are an industry that provides peace of mind to households and businesses across the UK and powers the growth of local and regional economies by enabling trade, risk taking, investment and innovation. The UK insurance industry is the largest in Europe and the fourth largest in the world.

It is an essential part of the UK’s economic strength, managing investments of over £1.8 trillion and paying nearly £12bn in taxes to the Government. It employs around 300,000 individuals, of which around a third are employed directly by providers with the remainder in auxiliary services such as broking.

If you would like to know more about the ABI and the work we do please visit You can find us on LinkedInTwitter, Facebook and Instagram too. 


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