At Lloyds Banking Group, we're motivated by a clear purpose - to Help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities.

We're seeing the unprecedented changes in the banking sector brought about by shifts in technology, our customers' changing preferences and the evolving and regulatory environment. So we're adapting, innovating and responding at pace to ensure we can continue become the best bank for customers.

Our brands, our services and our business span every aspect of banking and finance, including some of the biggest names on the UK's high streets. That gives us a big responsibility to support the UK economy, and we have a clear strategy to put customers first - and achieve our vision of becoming the best bank for customers.

Our Strategy & Experience Team sit within our Chief Customer Office and are responsible for managing our portfolio of market leading brands. Collectively they lead all marketing activities for these brands, across the whole group, in one place. Helping to make sure each brand has its own, distinct personality and presence in market.

As a Brand Design Manager, you'll help set the ambition for brand design across our portfolio of 14 brands. Reporting into a Senior Manager, you'll set and closely handle the guidelines for our brands, ensuring implementation of a differentiated and highly cohesive look, feel and Tone of Voice across all of our customer touch points.

OUR IDEAL BRAND DESIGN MANAGER WILL:

• Execute a brand plan for a particular product, service or area while working within established brand management systems
• Form meaningful relationships with internal customers, acting as their business partner
• Analyse key themes using data from a wide range of sources and identifies possible impacts on the business
• Develop and deliver significant aspects of our external communications plan
• Uncover emerging issues and identify potential causes, issues and barriers
• Identify and evaluate complex expertise-led solutions against a range of criteria to find the ones that best meet business needs

TO DELIVER THIS ROLE EFFECTIVELY, YOU'LL NEED:

• Experience of brand design and identity development and implementation for brands
• A proven track record of managing brand design across multiple customer touchpoints
• To be a storyteller with excellent written and verbal presentation skills
• Strong problem-solving skills, where there are potential high levels of ambiguity, we'll need you to draw on relevant customer, brand and market insight
• Understand how to make and guide effective decision making in a large, matrixed company like Lloyds Banking Group

This role provides the scope to work flexibly, develop personally and work collaboratively with a results-oriented team to transform our colleague experience and bring to life the Group's vision of being the Best Bank for Customers & colleagues.

We're an equal opportunity employer and deeply value diversity within our organisation.

Together we make it possible.