Interactions Design Analyst

20 Jan 2021
03 Feb 2021
Full Time
Contract Type

At Lloyds Banking Group, we're motivated by a clear purpose - to Help Britain prosper. Across the Group, our colleagues are passionate about making a difference to customers, businesses and communities.
We're seeing the big changes in the banking sector brought about by shifts in technology, our customers' changing preferences and the evolving and regulatory environment. So we're adapting, innovating and responding at pace to ensure we can continue become the best bank for customers.

Our brands, our services and our business span every aspect of banking and finance, including some of the biggest names on the UK's high streets. That gives us a big responsibility to support the UK economy, and we have a clear strategy to put customers first - and achieve our vision of becoming the best bank for customers.

The Customer Interaction, Design and delivery team are a centre of excellence for the initiation & generation of all interactions with our Retail customers through inbound and outbound channels (branch, internet, telephone, direct mail, email & SMS). This allows a positive experience for the customer across all channels and ensures customer's needs are met in a timely and appropriate manner.

We're looking for an Interaction Design Analyst to join our Customer Interaction Design & Delivery team within the groups Analytics & Interactions function. You'll be responsible for the design of our customer interactions using SQL and our campaign management tools (Teradata). Developing clear plans both to develop new campaigns and to optimise existing interactions, you'll collaborate with business and marketing stakeholders to identify new opportunities to engage with customers across our channels. The focus will be on growing the impact of our communications & experiences by making them more relevant and useful for customers.


Our ideal Interactions Design Analyst will:

  • Act as the key data SME for several product areas within Interaction Design & Delivery, sharing best practice and finding opportunities to optimise interactions based on test and learn activities, integrating personalisation wherever possible.

  • Develop and manage a robust project plan for how we'll achieve our specific goals relating to improving levels of personalisation and delivering business value from our communications and experiences.

  • Coordinate & lead colleagues within internal and external teams to deliver against agreed roadmaps, working collaboratively to develop ideas and contribute towards the strategy.

  • Work and support senior leaders to communicate the developments in Interaction portfolios, producing PowerPoint packs to update on progress against the agreed plan.


To deliver this role effectively, you'll need:

  • Knowledge and experience working with SQL, ideally to extract insight from large databases of Marketing Data.

  • A good grounding in data and analytical experience, preferably relating to the delivery of customer communications.

  • To be comfortable getting hands-on, as well as taking a step back and thinking strategically.

  • Strong interpersonal skills, able to co-ordinate a complex project plan.

  • Ability to translate technical and analytical information into useable insight to be explained to non technical audiences.


This role provides the scope to work flexibly, develop personally and work collaboratively with a results-oriented team to transform our colleague experience and bring to life the Group's vision of being the Best Bank for Customers & colleagues.


We're an equal opportunity employer and deeply value diversity within our organisation.


Together we make it possible.

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