Digital Content & Communications Officer

Birmingham, London , Leeds
National: £30,734 & London: £34,708
13 May 2021
31 May 2021
Contract Type


About the job Summary

We recognise the challenges that people with (multiple) protected characteristics may experience on the job market and in their career progression. We are fully committed to being an inclusive employer and ensuring equal opportunities. We are keen to make our workforce as diverse as possible, and we hope to attract applications from underrepresented groups, including Black, Asian and Minority Ethnic (BAME) people, people with a disability, and people with gender diverse identities.

Are you passionate about the latest social media trends with a background working with stand-out digital content suitable for use across a range of digital channels for different audience groups?

Have you got experience and understanding of analysing and evaluating digital content, using insight and learnings to further develop digital strategies?

If so, we have a fantastic opportunity for a Digital Content and Communications Officer to join us at the Department for Transport and we would love to hear from you.

Job description

We are looking for a talented and confident Digital Content and Communications Officer to join our fast-paced digital content team to create and develop engaging, innovative digital content for a range of audiences and stakeholders. Helping us to tell engaging stories in powerful ways on new and existing social media channels.

As our Digital Content and Communications Officer, you will play a key part in using insight to assess the effectiveness of content, drawing conclusions to improve digital communication and the user experience. You will also have experience of creating and communicating important information with skills in evaluation, designing and editing.


Your responsibilities will include, but not be limited to:

• Managing DfT social channels, ensuring we’re reactive and responding to relevant online moments
• Writing engaging and relevant copy targeting specific audiences and suitable for use across a range of digital channels
• Act as an advisor to colleagues across the department on digital communications best practice
• Maintain the digital stakeholder database and use it to identify appropriate organisations and individuals to collaborate with for announcements and campaigns
• Confidently film and edit innovative, high-quality content for use across digital channels as well as create static imagery to support announcements using Adobe Creative Suite software including Premiere Pro and Photoshop.

For further information about the role please see the attached role profile.

About You

To thrive in this role, it is essential that you have a background of developing effective digital and multi-media content suitable for use across a range of digital channels and for a range of audiences

You will have the ability to demonstrate creativity and innovation to produce digital communications that stand out in crowded markets. With your excellent written and verbal communication skills you can adapt your style to suit the audience, and produce optimised content for digital channels.

You will have excellent communication skills both verbally and in writing with the ability to adapt your delivery to suit a wide variety of audiences. You'll be adaptable, well-organised and someone who can handle workloads with often conflicting priorities in a dynamic environment.


We'll assess you against these behaviours during the selection process:

  • Communicating and Influencing
  • Delivering at Pace
  • Managing a Quality Service

Technical skills

We'll assess you against these technical skills during the selection process:

  • GCS Competence 1 - Insight
  • GCS Competence 2 – Ideas
  • GCS Competence 3 – Implementation
  • GCS Competence 4 – Impact


Being part of our brilliant Civil Service means you will have access to a wide range of fantastic benefits. We offer generous annual leave, attractive pension options, flexible working, inclusive working environments and much more to support a healthy work/life balance.

Find out more about what it's like working at the Department for Transport.

Things you need to know Security

Successful candidates must pass a disclosure and barring security check.

People working with government assets must complete basic personnel security standard checks.

Selection process details

This vacancy is using Success Profiles, and will assess your Behaviours, Strengths, Experience and Technical skills.

We are closely monitoring the situation regarding the coronavirus, and will be following central Government advice as it is issued. There is therefore a risk that recruitment to this post may be subject to change at short notice. In addition, where appropriate, you may be invited to attend a video interview.

Please continue to follow the application process as normal and ensure that you check your emails regularly as all updates from us will be sent to you this way.

As part of the application process you will be asked to complete a CV and personal statement. Further details around what this will entail are listed on the application form.

The sift is due to take place from 1st June 2021

Interview will be held from 16th June 2021

This interview could be conducted via a video interview, details of which will be provided to you should you be selected for interview.

We will try to meet the dates set out in the advert. There may be occasions when these dates will change. You will be provided with sufficient notice of the confirmed dates.

How to Apply

To apply for this role, you will need to complete a CV and Personal Statement. For your Personal Statement (maximum 1000 words), please provide detailed evidence of your experience of the following:

• Background of developing effective digital and multi-media content suitable for use across a range of digital channels and for a range of audiences
• Experience of building effective relationships with external and internal stakeholders to deliver on digital engagement and content strategies
• Experience and understanding of monitoring, analysing and evaluating digital content success

Please note that any part of the Job Profile could be tested at sift/interview.

Please refer to the Government Communication Service (GCS) Framework:

If invited to interview, this may consist of a range of question types. These could include questions around behaviours and how you would respond in any situation as well as specific examples of things you have done.

The selection process will be designed specifically for the role. As a result, your assessment could include:

• an interview

The Department for Transport alongside other Government Departments recruit using Success Profiles. This means for each role we consider what you will need to demonstrate in order to be successful. This gives us the best possible chance of finding the right person for the job, drives up performance and improves diversity and inclusivity.

For further information on Success Profiles visit our Careers website.

If you are experiencing accessibility problems with any attachments on this advert, please contact the email address in the 'Contact point for applicants' section

Further Information

To learn more about applying for a role within the Department for Transport, visit the Application Process page of our Careers website.

Before submitting your application, we encourage you to visit our Things You Need to Know page for further information about applying for a role within the Department for Transport and the Civil Service.

Throughout this job advert there are links to the DfT Careers website, which provides you further information to support your application. Should you be unable to access the information on our website, please email for assistance.

Feedback will only be provided if you attend an interview or assessment.

Nationality requirements

This job is broadly open to the following groups:

  • UK nationals
  • nationals of Commonwealth countries who have the right to work in the UK
  • nationals of the Republic of Ireland
  • nationals from the EU, EEA or Switzerland with (or eligible for) status under the European Union Settlement Scheme (EUSS)
  • relevant EU, EEA, Swiss or Turkish nationals working in the Civil Service
  • relevant EU, EEA, Swiss or Turkish nationals who have built up the right to work in the Civil Service
  • certain family members of the relevant EU, EEA, Swiss or Turkish nationals

Further information on nationality requirements

Working for the Civil Service

The Civil Service Code sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles.

The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.

Apply and further information

Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants Job contact : Name :   Matthew Edwards Email :   Recruitment team : Email : Further information

If you feel your application has not been treated in accordance with the Recruitment Principles and you wish to make a complaint, in the first instance, you should contact Government Recruitment Services via email: If you are not satisfied with the response you receive from the Department, you can contact the Civil Service Commission: Visit the Civil Service Commission website at

Similar jobs

Similar jobs